Links are powerful SEO juice for e-Commerce websites. There’s an art to creating a strong link architecture and leveraging internal and external links to get the most from your efforts. This mini guide covers some of the basics of link building that you can put to work today. Importance of Link Building in SEO Links […]
Since its inception, online shopping has had its clear advantages over shopping in-store: bigger selection, no travel required, online discounts, and often times lower prices. But one of its biggest competitive advantages is about to be stripped away as we know it: the tax-free advantage. The Era of Tax-Free Shopping is Ending In the years […]
What does an eCommerce website really cost? You might be surprised at how much money you’re really spending to operate a successful eCommerce website. However, you need to know how to plan your finances so you can avoid surprises that can kill your profitability. The fees and expenses aren’t always so obvious, so we’ve created […]
Business blogs make sense for major brands, consultants, and professional service providers where showing authority is critical. But does an e-Commerce website need a blog? The answer is a resounding Yes! Blogging is a powerful, yet inexpensive tool that can be used in many different ways to help you connect with customers, promote your products, […]
In a world of “handmade is cool”, it is easy to get caught up in the lure of “custom is better”. Who doesn’t want to be the guy in the office with the prestigious handcrafted eyewear? After all, someone consulted with him on his personal style and tastes, and spent 22 hours carving out the […]
Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective Data shows […]
Your website’s product descriptions are one of your most powerful selling tools, but are they costing you sales instead of earning them? When your buyers are weighing their options, a strong product description can provide the tipping point they need to make a decision. It’s also a way for potential customers to find your products […]
Television ads and radio commercials get about 30 seconds or more to state their business. So why do digital ads only get two seconds to make their presence known? One study by research firm Lumen showed that of all the digital display ads, only a mere 4% received more than two seconds’ worth of attention. […]
It’s no longer optional. Your auto-parts business needs a professional, easy-to-navigate, responsive ecommerce solution in order to compete. That said, you need an easy-to-use, non-techie solution to grow your business online without sacrificing what you do best. Here’s your owner’s manual for parts ecommerce done right. THE BASICS: ATTRACTIVENESS AND PROFESSIONALISM First, the basics. First […]
People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in […]