When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video content creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the […]
Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]
Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]
You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]
There isn’t a single perfect marketing option. There is, however, a combination that will work better for you than others. […]
There are hundreds of reports, studies, and articles on the topic and they all say the same thing: Social Media – you NEED it. […]
The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]
The leaves are turning, the air is getting chilly, and everywhere you look, there’s pumpkin-spiced-everything. That can only mean one thing: Holiday Shopping Season is upon us. How much though have you put into your customer experience? […]
Through calls-to-action and engaging content you can drive traffic to your site and make your mark in the Holiday market. […]
Custom hashtags are not a new idea, but they are important, and they can be tricky to get right. If you manage to crack the code though, you may be lucky enough to pioneer a hashtag that takes off, which can do wonders for your brand. A memorable hashtag creates a sense of community amongst […]