Master Content Marketing for Your eCommerce Site

Master Content Marketing for Your eCommerce Site

Content Marketing for eCommerce

You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]

Read More…

Reinvigorate Your Digital Storefront

Reinvigorate Your Digital Storefront

The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]

Read More…

5 Ways to Get Your Store Holiday-Ready

Pile of wrapped gifts

The leaves are turning, the air is getting chilly, and everywhere you look, there’s pumpkin-spiced-everything. That can only mean one thing: Holiday Shopping Season is upon us. How much though have you put into your customer experience? […]

Read More…

Starting an Effective Brand Hashtag

Effective Brand Hashtag

Custom hashtags are not a new idea, but they are important, and they can be tricky to get right. If you manage to crack the code though, you may be lucky enough to pioneer a hashtag that takes off, which can do wonders for your brand. A memorable hashtag creates a sense of community amongst […]

Read More…

The Power of Newsletter Sign-Ups and How to Tap Into Their Potential

If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]

Read More…

Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any e-Commerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

Read More…

6 E-Commerce Marketing Elements Every Website Needs

6_ecommerce_marketing_elements-s

What e-commerce marketing elements will contribute to your website’s highest performance? Every website is composed of thousands of little details that contribute to the user experience. Some factors subtly encourage users to buy. Others are more obvious. Regardless, you want to remove as much guesswork as possible when deciding which elements will give you the […]

Read More…