Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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Text Message Marketing: Is It Worth It?

Text Message SMS Marketing

Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]

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Master Content Marketing for Your eCommerce Site

Content Marketing for eCommerce

You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]

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Reinvigorate Your Digital Storefront

Reinvigorate Your Digital Storefront

The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]

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5 Ways to Get Your Store Holiday-Ready

Pile of wrapped gifts

The leaves are turning, the air is getting chilly, and everywhere you look, there’s pumpkin-spiced-everything. That can only mean one thing: Holiday Shopping Season is upon us. How much though have you put into your customer experience? […]

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Starting an Effective Brand Hashtag

Effective Brand Hashtag

Custom hashtags are not a new idea, but they are important, and they can be tricky to get right. If you manage to crack the code though, you may be lucky enough to pioneer a hashtag that takes off, which can do wonders for your brand. A memorable hashtag creates a sense of community amongst […]

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The Power of Newsletter Sign-Ups and How to Tap Into Their Potential

If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]

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