Master Content Marketing for Your eCommerce Site

Master Content Marketing for Your eCommerce Site

Content Marketing for eCommerce

You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]

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Selling Custom Products in Your Online Store

Selling custom products online

Do you remember when Mars Inc. had the genius idea of offering custom printed m&m candies?  They capitalized on the idea of unique all the way back in 2004, in the infancy of eCommerce. The trend of getting customized products has only grown since then. Shoppers have the chance to make a mark on their […]

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Retail Subscription Services

Subscription Services

In the last decade or so, subscription services have blossomed into a hugely profitable industry. Reaching a staggering $10 billion in 2019, and experiencing a compound annual growth rate of almost 60%, the subscription model is proving to be one that is here to stay. While about 25% of adults are already signed up for […]

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Increase Your Sales With Dynamic Product Images

Dynamic Product Images

Having a good visual representation of your products is more important than describing it beautifully or having excellent reviews. Here are some important things to remember when adding product images to your eCommerce site. […]

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Reinvigorate Your Digital Storefront

Reinvigorate Your Digital Storefront

The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any e-Commerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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Does My E-Commerce Website Need a Blog?

eCommerce & WordPress

Business blogs make sense for major brands, consultants, and professional service providers where showing authority is critical. But does an e-Commerce website need a blog? The answer is a resounding Yes! Blogging is a powerful, yet inexpensive tool that can be used in many different ways to help you connect with customers, promote your products, […]

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How to Align Digital Campaigns with On-Site Expectations

Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective   Data […]

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Why your Facebook Ads Aren’t Working

People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in […]

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