Does My E-Commerce Website Need a Blog?

eCommerce & WordPress

Business blogs make sense for major brands, consultants, and professional service providers where showing authority is critical. But does an e-Commerce website need a blog? The answer is a resounding Yes! Blogging is a powerful, yet inexpensive tool that can be used in many different ways to help you connect with customers, promote your products,…

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How to Align Digital Campaigns with On-Site Expectations

Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective   Data…

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Why your Facebook Ads Aren’t Working

People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in…

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