Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]
Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]
You’ve had a storefront for a while now, and things are going great. Your sales are consistent, and people seem to really love your product. But you’re starting to wonder if something is missing. Are you missing out on the part of your clientele that no longer heads downtown to do Christmas shopping, or to […]
The check mark-shaped swoosh, bold and instantly recognizable on a pair of shoes. The red and white script that exudes “classic” that makes you want an ice-cold cola. The simple blue logo that has commandeered the letter F and taken over the internet. These are branding decisions that have been made after endless hours of […]
You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]
Do you remember when Mars Inc. had the genius idea of offering custom printed m&m candies? They capitalized on the idea of unique all the way back in 2004, in the infancy of eCommerce. The trend of getting customized products has only grown since then. Shoppers have the chance to make a mark on their […]
In the last decade or so, subscription services have blossomed into a hugely profitable industry. Reaching a staggering $10 billion in 2019, and experiencing a compound annual growth rate of almost 60%, the subscription model is proving to be one that is here to stay. While about 25% of adults are already signed up for […]
Having a good visual representation of your products is more important than describing it beautifully or having excellent reviews. Here are some important things to remember when adding product images to your eCommerce site. […]
As consumers become more invested in the state of the environment, a new demand is being born: Environmentalism in eCommerce. […]
The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]