TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Make Multiple Payment Methods a Priority

Multiple Payment Options

As technologies change, so do customer expectations. Ever a top priority, convenience matters for online shoppers. That applies to payment options, and from that customers are expecting multiple payment methods to be standard. […]

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12 Ways to Test Your Site on a Regular Basis

Typwriter Beginning a To Do list

Have you ever received an email or a call from a customer, complaining because some feature on your site doesn’t work the way it should? Perhaps you roll your eyes to yourself at first, sure that the customer just isn’t following directions properly. But then you try it and your heart sinks a little. “Oh no. How long has this been broken?”. This is the perfect illustration of why you should be testing your website on a regular basis. […]

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How-To: Test Your Site Speed

Speedometer reaching 220 mph

If you’ve been finding that your bounce rates are high, and your conversions are low, your site speed may be the culprit. There are, however, some simple and free ways to test that theory. […]

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Reinvigorate Your Digital Storefront

Reinvigorate Your Digital Storefront

The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]

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How to Create Landing Pages That Convert

landing page teamwork

Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or […]

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3 Telltale Signs Your Lack of Conversions Are Entirely Your Fault

Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website. […]

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Benefits of Faceted Search Navigation for E-Commerce Websites

Benefits of Faceted Search

Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with pull-down style or hierarchy style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]

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Agile vs Traditional Waterfall in Modern Web Design

agile vs waterfall

When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. Both the waterfall and agile methods share many of the same characteristics: they’re both process-based, they both require a […]

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Design vs. SEO: How to Appeal to Both

Design vs SEO

Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user […]

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