TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

A/B Testing: Is it Right For You?

A/B Testing: Is it Right For You?

Regardless of your industry, you’ll never be able to escape trends that change the way you’re expected to do business. Like trends in clothing, some are worthwhile staples that will never fully go out of fashion like a dark, tailored blazer. And some are mustard-colored corduroy bell-bottoms; fly-by-night fads that seem like a good idea […]

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How To Become the Most Improved Website of the Year

Most Improved Website

In August, we were honored to learn that the site outlined below was the recipient of Miva’s 2020 Blades Award for Most Improved Website. Let’s take a look at how we were able to breathe fresh life into a struggling website. Early in 2019, a small family-owned business approached us looking for a website upgrade. […]

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How to Use Recommended Product Sections Effectively

Recommended Product Section

Recommended product sections can give your shoppers a carefully curated look into the rest of your product catalog… if they’re used correctly.  UI/UX developers and designers work diligently to create a balance on your website. They need to be sure your shoppers are being provided all the necessary information and options (which can be plentiful!) […]

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Best Practices for Product Images

Product Images Best Practuces

As important as good site design, comprehensive descriptions, and organized categories are, the real pièce de résistance when it comes to selling your products, is the product image. Arguably the biggest drawback about selling exclusively online, is that shoppers have a tough time really knowing what they’re getting before they make a financial investment.  Some […]

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Interactive Features To Improve UX and Impress Shoppers

Interactive Site Feature

An excellent user experience is critical to a successful online store. Oftentimes, sustaining the user experience refers to regular site maintenance; keeping the site running smoothly and quickly for a frictionless shopping encounter. But part of staying fresh and relevant in your industry means having an innovative user experience, as well as just a functionally […]

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Search Facets vs. Filters: The Difference and How to Use Them

Search Facets vs Filters

Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce.  Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]

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Product Categories and UX: What You Need to Consider

Product Categories and UX

When a user visits your eCommerce site, their eyes tend to move the same way they would read a book. For most of your shoppers, that is going to be from left to right, top to bottom. It’s known as the F pattern. That means, generally speaking, your site visitors will instinctively be viewing your […]

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Agile vs Waterfall in Modern Web Design

Agile vs Waterfall

When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. So what exactly are the differences in agile vs waterfall design? Both the waterfall and agile methods share many […]

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Sorting Numeric Search Facets in Miva

Sorting Numeric Search Facets

Search facets are an eCommcerce staple; they allow you, the store owner, to categorize and differentiate between your items without having an unruly number of product categories. And they allow your shopper to see the available options, and find what they need easily. Unfortunately, you’ll find you run into trouble if you need to sort […]

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How to Write a Customer Satisfaction Survey That Actually Gets Responses

Customer Satisfaction Survey

Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]

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