TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

It’s The Little Things: Rotating Banners

The Little Things: Rotating Banners

Anyone who has dabbled in design or marketing knows that it’s the little things that work together to make a big impact on users. The results of those little things can add up to clicks, sales, subscribes, and overall impressions. This series talks about how the little things can play a big part on your […]

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Materials Calculator for Product Pages [Video Demo]

Materials Calculator

Life is hard. As adults, we constantly have to make calculated decisions about the way we live our lives. Projects like refinishing your bathroom, building a deck, or reupholstering furniture can be taxing enough, without also having to do math while you shop. Shopping should be fun and happy; formulas and calculations are not. Our […]

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Video Content Increases Your Sales and Boosts Site Visibility

Video Content Increases Your Sales and Boosts Site Visibility

When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video content creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the […]

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5 Small Business Budgeting Tips for 2021

Small Business Budgeting Tips

As the great philosopher of the 90’s, Notorious B.I.G Biggie Smalls said, “Mo’ money, mo’ problems”. Too right you are, Mr. Smalls. Especially when that influx of more money comes quickly and without prep time or a plan to adjust your small business budget. The world isn’t showing any signs of going back to our […]

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Must-Haves for Your Product Page

Must-Have for your Product Page

Adding too much to your product page can clutter the design, confuse the shopper, and bog down your site speed. But not having enough is equally as frustrating! Here’s what you need to know about what you should include on your product page. There are so many different ways to improve the shopping experience for […]

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Automate Your Recommended Products

Automated Recommended Products

Our developers have created a feature that will automate your related and recommended product sections, so you don’t have to do the work. We’ve spoken before about how important it is to properly use your related and recommended product sections. They can help boost sales, improve awareness of other product lines, and provide useful guidance […]

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Display Your Inventory Status as a Facet

Inventory Status Facets

Facets and filters are a super powerful tool for both you and your shopper. They allow you to sort your products without having to use an overwhelming amount of subcategories. And they allow your shoppers to narrow down the product catalog until they find exactly what they need. Our developers have created a way for […]

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Are Category Descriptions Really Necessary?

Category Descriptions: Are They Necessary?

Category descriptions may seem passé, but they are still important for your SEO. And now you have more options than ever to optimize and stylize them to suite your site. Our last blog post was a guide to your on-page SEO (complete with a downloadable checklist). And in that post, we spoke briefly about category […]

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A/B Testing: Is it Right For You?

A/B Testing: Is it Right For You?

Regardless of your industry, you’ll never be able to escape trends that change the way you’re expected to do business. Like trends in clothing, some are worthwhile staples that will never fully go out of fashion like a dark, tailored blazer. And some are mustard-colored corduroy bell-bottoms; fly-by-night fads that seem like a good idea […]

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How To Become the Most Improved Website of the Year

Most Improved Website

In August, we were honored to learn that the site outlined below was the recipient of Miva’s 2020 Blades Award for Most Improved Website. Let’s take a look at how we were able to breathe fresh life into a struggling website. Early in 2019, a small family-owned business approached us looking for a website upgrade. […]

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