How to Align Digital Campaigns with On-Site Expectations

Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective   Data…

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The 2-Second Ad Rule: How to Deliver Epic Ad Content in 2 Seconds or Less

Digital Ads

Television ads and radio commercials get about 30 seconds or more to state their business. So why do digital ads only get two seconds to make their presence known? One study by research firm Lumen showed that of all the digital display ads, only a mere 4% received more than two seconds’ worth of attention….

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5 Easy Ways You Can Still Increase Orders this Holiday Season

1. Device Modifiers Mobile. You’re tired of hearing about it. We get it. But have a look at the data. Your site IS getting a lot of mobile traffic. If you’re like most of us, it’s probably more than half and your ad campaigns may perform very differently across devices. Dig into the numbers a…

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