When you think of social media for e-commerce business, it’s no secret that consumer selling is leading the charge. B2B companies are quick to dismiss social media as a viable channel for their marketing. You don’t often hear of a digital marketing agency crushing it on Instagram or a building supply company dominating Twitter. The […]
How to Create Sticky B2B Customers
Posted: October 4, 2018Are you creating sticky B2B customers for your e-Commerce website? You spend countless dollars and hours getting traffic to your B2B e-commerce website. From there, it’s another monumental journey to turn website visitors into paying customers. But once that sale is made, you’ve got two choices: continue chasing new business or ensuring that your current […]
7 Hacks to Boost B2B Sales for the Holiday Season
Posted: September 27, 2018Is all the merry-making and holly jolliness putting your B2B sales in a slump? From Thanksgiving until Christmas, most minds and wallets are on consumer spending, finding that perfect gift for a loved one, and counting the days until a work vacation. But that doesn’t mean your revenue has to take a hit. Let’s explore […]
Does Cyber Monday Apply to B2B Customers?
Posted: September 20, 2018The Monday after Thanksgiving has long been touted as Cyber Monday, the day when digital consumer deals are at their peak. But does the Cyber Monday frenzy apply to B2B customers? You bet it does! Every year, Cyber Monday continues to break the previous year’s record in sales. And every year, B2B merchants are at […]
5 Simple Ideas to Drive Revenue On Your E-Commerce Store
Posted: September 13, 2018Promotions have long been a go-to option for retailers and e-tailers to increase sales. Promotions can help make you stand out and give casual shoppers a reason to turn into buyers. There’s a lot that goes into creating a successful online promotion, especially if you want to strike a perfect balance of attractive offers AND […]
10 Ideas on How You Can Engage Customers
Posted: September 6, 2018The most successful E-commerce sites aren’t the ones that sell the best products or are at the top of the search results pages. True, both of these things can help you drive sales, but engaging with customers helps keep you top of mind to continue growing your business. Engagement is a crucial component to every […]
How to Plan Your Marketing Calendar
Posted: August 30, 2018Are you feeling overwhelmed with planning your marketing calendar? If so, you’re in good company. Marketing can be a painful process for many e-commerce companies, but trying to develop an entire calendar for the year can be downright scary. How can you be forward-thinking to capitalize on every opportunity? What if you need to change […]
How to Prepare Your E-Commerce Store for Cyber Monday
Posted: August 23, 2018Last year was one for the books. Cyber Monday brought in a record $6.59 billion in sales, an almost-17% increase over the previous year. At least $2 billion in sales came directly from mobile devices, another first for the e-commerce world. Cyber Monday has been around for a decade and continues to play a pivotal […]
Keywords for E-Commerce: SEO Primer
Posted: August 16, 2018Behind every successful E-commerce website are elements that go well beyond your product pages. It’s not just about offering products and services that people want – they must be able to find your website and discover what you’re offering first. Keywords are like the roadmap that gets users from search query to your website. Use […]
How to Leverage User Generated Content for SEO Fuel
Posted: July 25, 2018Optimizing your e-commerce website for search engines can be grueling, time-devouring, brain-draining work. At times, you may feel like you spend more time blogging, doing keyword research, and tweaking your website than actually selling stuff. It’s not easy work, especially if you’re doing all the heavy lifting. But there’s a silver lining: you don’t have […]