Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]
The Basics: Google Merchant Center in eCommerce
Posted: April 26, 2023Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]
The Basics: Transitioning from Universal Analytics to Google Analytics 4
Posted: April 21, 2023In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]
6 Common On-Page SEO Errors And How To Fix Them
Posted: April 22, 2021Unfortunately, much like curly hair on a humid day, SEO is not set-it-and-forget-it. It takes constant work and upkeep. We’ve provided tips, tricks and checklists in the past for optimizing your on-page SEO, but there’s always room for improvement. And within your optimization efforts, things may swing too far in the wrong direction. In addition […]
Core Web Vitals: What You Need To Focus on With Google’s Update
Posted: April 15, 2021Update Google has announced that they will be pushing back the roll-out of the new core update until mid-June. What will this mean for you? They are simply giving everyone a little more time to adjust their websites and acclimated to the new user experience expectations. The update will begin to take effect in mid-June, […]
7 Google Analytics Alternatives For Your Site
Posted: September 17, 2020The subject of Google and its ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]
How to Write Effective Product Descriptions
Posted: August 6, 2020Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]
How to Set Up A Google My Business Account
Posted: July 30, 2020Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]
How to Submit a Google Shopping Test Feed
Posted: June 23, 2020Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]
Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t
Posted: June 18, 2020It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]