6 Common On-Page SEO Errors And How To Fix Them

6 Common On-Page SEO Errors And How To Fix Them

On-Page SEO Errors

Unfortunately, much like curly hair on a humid day, SEO is not set-it-and-forget-it. It takes constant work and upkeep. We’ve provided tips, tricks and checklists in the past for optimizing your on-page SEO, but there’s always room for improvement. And within your optimization efforts, things may swing too far in the wrong direction. In addition […]

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Core Web Vitals: What You Need To Focus on With Google’s Update

doctor with stethoscope with phone in hands

Update Google has announced that they will be pushing back the roll-out of the new core update until mid-June. What will this mean for you? They are simply giving everyone a little more time to adjust their websites and acclimated to the new user experience expectations. The update will begin to take effect in mid-June, […]

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7 Google Analytics Alternatives For Your Site

Google Analytics Alternatives

The subject of Google and their ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]

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How to Write Effective Product Descriptions

Writing Product Descriptions

Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]

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How to Set Up A Google My Business Account

Set Up Google My Business Account

Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]

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How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

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Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

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Google Shopping is Now Free And We Can Help You Get Started

Google Shopping is now Free

To help retailers stay on their feet during the COVID-19 Pandemic, Google is offering space on their Shopping tab for free. But if you’re new to Google Merchant Center, you’ll need some help getting set up. Back in February, we wrote about why you need a Google Shopping feed now more than ever, and as […]

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Custom Google Shopping Feed to Make Selling Easier

Custom Google Shopping Feed

We recently talked about why you need to have a Google Shopping Feed, and why that need is only becoming more urgent. In case you didn’t read that post (you really should, by the way), here’s a recap. Google is making changes and adding features that depend on a current and comprehensive shopping feed.  Previously, […]

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Master Content Marketing for Your eCommerce Site

Content Marketing for eCommerce

You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]

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