There are hundreds of reports, studies, and articles on the topic and they all say the same thing: Social Media – you NEED it. […]
Choosing The Right Social Media Platform For Your Business
How to Align Digital Campaigns with On-Site Expectations
Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective Data […]
Why your Facebook Ads Aren’t Working
People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in […]