In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]
The subject of Google and its ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]
The holiday shopping season has a way of sneaking up on us, and before you know it, you’re ankle deep in orders but wishing you’d had time to do more. Now is that time! This will be an unprecedented year for holiday shopping, and no one is really sure what’s going to happen. You also […]
There are hundreds of reports, studies, and articles on the topic and they all say the same thing: Social Media – you NEED it. […]
If you’ve been finding that your bounce rates are high, and your conversions are low, your site speed may be the culprit. There are, however, some simple and free ways to test that theory. […]
With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]
When it comes to E-commerce and digital insights, Google pretty much rules the web. The Big G offers a myriad of helpful (and free!) services like Analytics, Adwords, Merchant Center, and Search Console and more, to help online sellers gain comprehensive outlook on their store’s performance. Each of the above is a standalone product, meaning […]