The Basics: Transitioning from Universal Analytics to Google Analytics 4

The Basics: Transitioning from Universal Analytics to Google Analytics 4

Google Universal Analytics vs GA4 image

In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]

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7 Google Analytics Alternatives For Your Site

Google Analytics Alternatives

The subject of Google and its ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]

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5 Marketing Tips to Increase Orders This Holiday Season

Marketing Tips to Increase Holiday Season Orders

The holiday shopping season has a way of sneaking up on us, and before you know it, you’re ankle deep in orders but wishing you’d had time to do more. Now is that time! This will be an unprecedented year for holiday shopping, and no one is really sure what’s going to happen. You also […]

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How-To: Test Your Site Speed

Speedometer reaching 220 mph

If you’ve been finding that your bounce rates are high, and your conversions are low, your site speed may be the culprit. There are, however, some simple and free ways to test that theory. […]

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Using Google Analytics and Tag Manager for eCommerce

Using Google Analytics and Google Tag Manager

With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]

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