When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. So what exactly are the differences in agile vs waterfall design? Both the waterfall and agile methods share many […]
How to Create Landing Pages That Convert
Posted: April 18, 2019Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or […]
Your Guide to ROBOTS.TXT Files and Their Role in SEO
Posted: January 10, 2019It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website […]
Benefits of Faceted Search Navigation for E-Commerce Websites
Posted: November 22, 2018Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]
How to Plan Your Marketing Calendar
Posted: August 30, 2018Are you feeling overwhelmed with planning your marketing calendar? If so, you’re in good company. Marketing can be a painful process for many e-commerce companies, but trying to develop an entire calendar for the year can be downright scary. How can you be forward-thinking to capitalize on every opportunity? What if you need to change […]
How to Prepare Your E-Commerce Store for Cyber Monday
Posted: August 23, 2018Last year was one for the books. Cyber Monday brought in a record $6.59 billion in sales, an almost-17% increase over the previous year. At least $2 billion in sales came directly from mobile devices, another first for the e-commerce world. Cyber Monday has been around for a decade and continues to play a pivotal […]
Design vs. SEO: How to Appeal to Both
Posted: August 8, 2018Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user […]
How to Optimize your eCommerce Product Pages for Search Engines
Posted: August 1, 2018Search engine optimization isn’t just for blog posts and informational sites. A healthy e-Commerce website should apply SEO best practices to their category and ideally their individual product pages to increase traffic, click-throughs, and, ultimately, conversions. It’s not as easy or obvious as it sounds. Aside from using keywords, the way you display your products […]
The Supreme Court Tax Ruling & What it Means for Your E-commerce Business
Posted: July 3, 2018Since its inception, online shopping has had its clear advantages over shopping in-store: bigger selection, no travel required, online discounts, and often times lower prices. But one of its biggest competitive advantages is about to be stripped away as we know it: the tax-free advantage. The Era of Tax-Free Shopping is Ending In the years […]
How to Budget For an E-Commerce Website
Posted: June 28, 2018What does an eCommerce website really cost? You might be surprised at how much money you’re really spending to operate a successful eCommerce website. However, you need to know how to plan your finances so you can avoid surprises that can kill your profitability. The fees and expenses aren’t always so obvious, so we’ve created […]