How to Create Landing Pages That Convert

landing page teamwork

Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or…

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Your Guide to ROBOTS.TXT Files and Their Role in SEO

It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website…

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Benefits of Faceted Search Navigation for E-Commerce Websites

Benefits of Faceted Search

Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with pull-down style or hierarchy style search. Let’s explore the characteristics of faceted search, how it benefits your customers…

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Agile vs Traditional Waterfall in Modern Web Design

agile vs waterfall

When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. Both the waterfall and agile methods share many of the same characteristics: they’re both process-based, they both require a…

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How to Plan Your Marketing Calendar

marketing calendar

Are you feeling overwhelmed with planning your marketing calendar? If so, you’re in good company. Marketing can be a painful process for many e-commerce companies, but trying to develop an entire calendar for the year can be downright scary. How can you be forward thinking to capitalize on every opportunity? What if you need to…

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How to Prepare Your E-Commerce Store for Cyber Monday

Cyber Monday Article

Last year was one for the books. Cyber Monday brought in a record $6.59 billion in sales, an almost-17% increase over the previous year. At least $2 billion in sales came directly from mobile devices, another first for the e-commerce world. Cyber Monday has been around for a decade and continues to play a pivotal…

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