TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Why your Facebook Ads Aren’t Working

People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in […]

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Miva | Google Shopping API Import/Export Mapping

Items in bold are Miva import/export column headings.  Items in [ ] are associated Google Product Feed Specification mappings. GOOGLE_SHOPPING:_TITLE [title] GOOGLE_SHOPPING:_DESCRIPTION [description] GOOGLE_SHOPPING:_PRODUCT_CATEGORY [google_product_category] GOOGLE_SHOPPING:_PRODUCT_TYPE [product_type] GOOGLE_SHOPPING:_CONDITION [condition] GOOGLE_SHOPPING:_AVAILABILITY [availability] GOOGLE_SHOPPING:_SALE_PRICE [sale_price] GOOGLE_SHOPPING:_ITEM_NUMBER [gtin] GOOGLE_SHOPPING:_PART_NUMBER [MPN] GOOGLE_SHOPPING:_BRAND [brand] GOOGLE_SHOPPING:_COLOR [color] GOOGLE_SHOPPING:_GENDER [gender] GOOGLE_SHOPPING:_AGE_GROUP [age_group] GOOGLE_SHOPPING:_MATERIAL [material] GOOGLE_SHOPPING:_PATTERN [pattern] GOOGLE_SHOPPING:_SIZE [size] GOOGLE_SHOPPING:_SIZE_TYPE [size_type] GOOGLE_SHOPPING:_SIZE_SYSTEM [size_system] GOOGLE_SHOPPING:_WEIGHT [shipping_weight] GOOGLE_SHOPPING:_MULTIPACK [multipack] GOOGLE_SHOPPING:_BUNDLED […]

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