As the great philosopher of the 90’s, Notorious B.I.G Biggie Smalls said, “Mo’ money, mo’ problems”. Too right you are, Mr. Smalls. Especially when that influx of more money comes quickly and without prep time or a plan to adjust your small business budget. The world isn’t showing any signs of going back to our […]
The holiday shopping season has a way of sneaking up on us, and before you know it, you’re ankle deep in orders but wishing you’d had time to do more. Now is that time! This will be an unprecedented year for holiday shopping, and no one is really sure what’s going to happen. You also […]
Recommended product sections can give your shoppers a carefully curated look into the rest of your product catalog… if they’re used correctly. UI/UX developers and designers work diligently to create a balance on your website. They need to be sure your shoppers are being provided all the necessary information and options (which can be plentiful!) […]
Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]
Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]
The focus of the holiday season for retailers is customer acquisition. Getting those holiday numbers in during the biggest spending season of the year. But do you put any thought into what happens after the holidays? Specifically, customer retention! […]
More often than not these days, customers want more for less. Bigger deals, better offers, and unwavering quality and service. Satisfying all these expectations is getting increasingly expensive for the average store owner. A well-placed sale can do wonders for short-term order volume, but they aren’t always sustainable. So how can you boost sales without […]
With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]
As a business, you think highly of the content you produce. You spend time, money, and effort creating a content vehicle that will drive you to your goals. You know you have something great to offer others – but will they agree? No one wants to think of their content being “spammy”. It’s the ultimate […]
If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]