Increase Your Sales Without Slashing Prices

Increase Your Sales Without Slashing Prices

Increase Your Sales Without Slashing Prices

More often than not these days, customers want more for less. Bigger deals, better offers, and unwavering quality and service. Satisfying all these expectations is getting increasingly expensive for the average store owner. A well-placed sale can do wonders for short-term order volume, but they aren’t always sustainable. So how can you boost sales without […]

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Using Google Analytics and Google Tag Manager for E-Commerce

Using Google Analytics and Google Tag Manager

With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]

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Is Your Content Spammy? Put It to This 4-Step Test

Put It to This 4-Step Test

As a business, you think highly of the content you produce. You spend time, money, and effort creating a content vehicle that will drive you to your goals. You know you have something great to offer others – but will they agree? No one wants to think of their content being “spammy”. It’s the ultimate […]

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The Power of Newsletter Sign-Ups and How to Tap Into Their Potential

If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]

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How to Plan Your Marketing Calendar

marketing calendar

Are you feeling overwhelmed with planning your marketing calendar? If so, you’re in good company. Marketing can be a painful process for many e-commerce companies, but trying to develop an entire calendar for the year can be downright scary. How can you be forward thinking to capitalize on every opportunity? What if you need to […]

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How to Align Digital Campaigns with On-Site Expectations

Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective   Data […]

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Why your Facebook Ads Aren’t Working

People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in […]

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5 Easy Ways You Can Still Increase Orders this Holiday Season

1. Device Modifiers Mobile. You’re tired of hearing about it. We get it. But have a look at the data. Your site IS getting a lot of mobile traffic. If you’re like most of us, it’s probably more than half and your ad campaigns may perform very differently across devices. Dig into the numbers a […]

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