What Is a Canonical Meta Tag and How Should It Be Used?

It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to…

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How to Use Meta Tags to Strengthen Your SEO

Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are…

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Your Guide to 404s and How It Affects Your E-Commerce Website

It happens to the best of us. You go to click a link, thinking it’s exactly what you were looking for, then—BAM! You’re facing a page with a glaring 404 on it, not the awesome content you were hoping to discover. This is a common occurrence in e-commerce websites especially. As old products are phased…

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You’ve Earned a Backlink! Here’s What to Do Next to Maximize Its Impact

link building

Backlinks aren’t always easy to come by. If you’ve earned one, you’ll want to savor the moment and maximize this opportunity to grow your business. You might be thinking: What’s there to do? If someone gives me a backlink, it just exists. Why do I have to do anything? That’s where a lot of marketers…

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What Does a Secure Web Page Look Like and Why Does It Matter?

It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web…

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6 Miva Tools to Help You Tap Into International Markets

Tap Into International Markets

Growing a global enterprise might sound ambitious, but it’s more feasible than you might think. If you’re on the fence about taking your E-commerce website international, consider the facts: Research from Forrester shows that global transactions will outpace domestic sales at a compounded rate of 17% between 2017 and 2022. Cross-border transactions will equal about…

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