TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

7 Google Analytics Alternatives For Your Site

Google Analytics Alternatives

The subject of Google and their ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]

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5 Marketing Tips to Increase Orders This Holiday Season

Marketing Tips to Increase Holiday Season Orders

The holiday shopping season has a way of sneaking up on us, and before you know it, you’re ankle deep in orders but wishing you’d had time to do more. Now is that time! This will be an unprecedented year for holiday shopping, and no one is really sure what’s going to happen. You also […]

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How to Use Recommended Product Sections Effectively

Recommended Product Section

Recommended product sections can give your shoppers a carefully curated look into the rest of your product catalog… if they’re used correctly.  UI/UX developers and designers work diligently to create a balance on your website. They need to be sure your shoppers are being provided all the necessary information and options (which can be plentiful!) […]

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Best Practices for Product Images

Product Images Best Practuces

As important as good site design, comprehensive descriptions, and organized categories are, the real pièce de résistance when it comes to selling your products, is the product image. Arguably the biggest drawback about selling exclusively online, is that shoppers have a tough time really knowing what they’re getting before they make a financial investment.  Some […]

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How to Write Effective Product Descriptions

Writing Product Descriptions

Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]

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How to Set Up A Google My Business Account

Set Up Google My Business Account

Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]

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How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

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Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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How to Write a Customer Satisfaction Survey That Actually Gets Responses

Customer Satisfaction Survey

Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]

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