Search engine optimization (SEO) is an ever-growing beast that gets more complicated with every passing year. We have Google updates, new forms of social media and thus new advertising avenues, growing user standards, complex AI, the list goes on. All of these contribute to the densely tangled web of SEO best practices. It also means […]
Alt text is a term that you’ve likely heard before, as it’s been around pretty much since the beginning of the internet (actually, more like 1993). Alt text, or more accurately, the Alt attribute, is a piece of HTML that should be attached to elements on your site like images and other graphics. They serve […]
Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]
Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]
In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]
The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]
We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]
As customers begin to offer more options for the products they purchase, product listings and site designs get more complicated. In order to support such a personalized shopping experience, you might have to get pretty creative with how you list your items. When you also factor in inventory, stock management, and variants, it can feel […]
PLEASE NOTE: While we discuss new options available in Miva 10.01, we still recommend only running that update after you’ve had a chance to test it on a dev site, or you’ve spoken to a developer. With so much competition in the commerce industry, businesses are always looking for a unique promotion or sale to […]
Unfortunately, much like curly hair on a humid day, SEO is not set-it-and-forget-it. It takes constant work and upkeep. We’ve provided tips, tricks and checklists in the past for optimizing your on-page SEO, but there’s always room for improvement. And within your optimization efforts, things may swing too far in the wrong direction. In addition […]