Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]
Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]
In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]
The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]
We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]
As customers begin to offer more options for the products they purchase, product listings and site designs get more complicated. In order to support such a personalized shopping experience, you might have to get pretty creative with how you list your items. When you also factor in inventory, stock management, and variants, it can feel […]
PLEASE NOTE: While we discuss new options available in Miva 10.01, we still recommend only running that update after you’ve had a chance to test it on a dev site, or you’ve spoken to a developer. With so much competition in the commerce industry, businesses are always looking for a unique promotion or sale to […]
Unfortunately, much like curly hair on a humid day, SEO is not set-it-and-forget-it. It takes constant work and upkeep. We’ve provided tips, tricks and checklists in the past for optimizing your on-page SEO, but there’s always room for improvement. And within your optimization efforts, things may swing too far in the wrong direction. In addition […]
Update Google has announced that they will be pushing back the roll-out of the new core update until mid-June. What will this mean for you? They are simply giving everyone a little more time to adjust their websites and acclimated to the new user experience expectations. The update will begin to take effect in mid-June, […]
When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video content creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the […]