TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Voice Commerce and the Future of Shopping

Voice Commerce, using Alexa with a electronic sounds wave

Embracing the Evolution of Customer Interaction In recent years, voice commerce has emerged as a transformative force in the retail landscape, reshaping how consumers interact and make purchasing decisions. With the proliferation of virtual assistants and voice-enabled devices, platforms like Amazon Alexa, Google Assistant, and Apple Siri have become integral parts of everyday life, offering […]

Read More…

How To: Choose the Right SEO Agency

Search engine optimization (SEO) is an ever-growing beast that gets more complicated with every passing year. We have Google updates, new forms of social media and thus new advertising avenues, growing user standards, complex AI, the list goes on. All of these contribute to the densely tangled web of SEO best practices. It also means […]

Read More…

The Basics: Image Alt Text

Example of alt text for an image of a cow

Alt text is a term that you’ve likely heard before, as it’s been around pretty much since the beginning of the internet (actually, more like 1993). Alt text, or more accurately, the Alt attribute, is a piece of HTML that should be attached to elements on your site like images and other graphics. They serve […]

Read More…

The Basics: Google Tag Manager for eCommerce

Google Tag Manager Logo

Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]

Read More…

The Basics: Google Merchant Center in eCommerce

Google Merchant Center Logo

Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]

Read More…

The Basics: Transitioning from Universal Analytics to Google Analytics 4

Google Universal Analytics vs GA4 image

In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]

Read More…

Gift Options That Wow Your Holiday Shoppers

ribbons on gifts

The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]

Read More…

When Do I Need 301 Redirects?

Compass on a map

We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]

Read More…

Managing Price Groups & Sales: Product Discounts on Variants

Product Discounts on Variants

As customers begin to offer more options for the products they purchase, product listings and site designs get more complicated. In order to support such a personalized shopping experience, you might have to get pretty creative with how you list your items. When you also factor in inventory, stock management, and variants, it can feel […]

Read More…

A Full Guide to Price Groups and Sales in Miva 10

Price Groups in Miva 10

PLEASE NOTE: While we discuss new options available in Miva 10.01, we still recommend only running that update after you’ve had a chance to test it on a dev site, or you’ve spoken to a developer. With so much competition in the commerce industry, businesses are always looking for a unique promotion or sale to […]

Read More…