Refine Your Branding to Pack a Punch

Refine Your Branding

The check mark-shaped swoosh, bold and instantly recognizable on a pair of shoes. The red and white script that exudes “classic” that makes you want an ice-cold cola. The simple blue logo that has commandeered the letter F and taken over the internet. These are branding decisions that have been made after endless hours of […]

Read More…

Master Content Marketing for Your eCommerce Site

Content Marketing for eCommerce

You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]

Read More…

Marketplaces and Third-Party Channels: Are They Right For You?

Are Marketplaces and Third-Party Channels Right for You?

More and more, online marketplaces are taking over the retail industry. On their path to domination, they are beginning to eat up small businesses. And as the old saying goes, eat or be eaten. Or perhaps, if you can’t beat ‘em, join ‘em? Whichever idiom you prefer, it comes down to the same thing. It’s […]

Read More…

How & Why You Should Respond to Reviews

Man's finger selecting a one-star review rating

Humans are funny creatures: while we often like believing we know what’s best, we are also very impressionable. How we spend our money is no exception. Some of the most impactful outside influence when it comes to purchasing is the almighty Customer Review. […]

Read More…