Using Google Analytics and Google Tag Manager for E-Commerce

Using Google Analytics and Google Tag Manager

  With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on…

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How to Create Landing Pages That Convert

landing page teamwork

Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or…

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Are You Providing the Best Mobile Shopping Experience? Here’s How You Can Tell

the Best Mobile Shopping Experience?

  Did you know that consumers spend an average of 3 ½ hours per day on mobile devices? That’s 3 ½ hours a day that you could be making sales. But if your site isn’t providing a great mobile experience, you’re not going to convert visitors into buyers. Not sure if you’re providing the best…

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Is Your Content Spammy? Put It to This 4-Step Test

Put It to This 4-Step Test

As a business, you think highly of the content you produce. You spend time, money, and effort creating a content vehicle that will drive you to your goals. You know you have something great to offer others – but will they agree? No one wants to think of their content being “spammy”. It’s the ultimate…

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The Power of Newsletter Sign-Ups and How to Tap Into Their Potential

If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in…

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How to Link All Your Google Services for Your E-Commerce Website (And Why You Need To!)

When it comes to E-commerce and digital insights, Google pretty much rules the web. The Big G offers a myriad of helpful (and free!) services like Analytics, Adwords, Merchant Center, and Search Console and more, to help online sellers gain comprehensive outlook on their store’s performance. Each of the above is a standalone product, meaning…

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