TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

How & Why You Should Respond to Reviews

Man's finger selecting a one-star review rating

Humans are funny creatures: while we often like believing we know what’s best, we are also very impressionable. How we spend our money is no exception. Some of the most impactful outside influence when it comes to purchasing is the almighty Customer Review. […]

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7 Tips for Running a Successful Blog

Maintaining a successful blog - hands on a laptop keyboard

Starting a blog can be exciting! You get a fancy new addition to your site, and an audience for all the things you want to say.  It won’t be long, however, until you realize that starting a blog may be a lot more fun than maintaining a blog. Particularly a successful one. There’s no sugar-coating it, […]

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Turn Holiday Shoppers into Repeat Customers

Repeat Customers Pulled by a Cartoon Magnet

The focus of the holiday season for retailers is customer acquisition. Getting those holiday numbers in during the biggest spending season of the year. But do you put any thought into what happens after the holidays? Specifically, customer retention! […]

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Reinvigorate Your Digital Storefront

Reinvigorate Your Digital Storefront

The tech landscape changes so fast that the customer experience can easily be left in the dust. It’s important to keep in mind that first and foremost, your goal is to appeal to your shopper. Consider reinvigorating your online storefront for the holidays. […]

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5 Ways to Get Your Store Holiday-Ready

Pile of wrapped gifts

The leaves are turning, the air is getting chilly, and everywhere you look, there’s pumpkin-spiced-everything. That can only mean one thing: Holiday Shopping Season is upon us. How much though have you put into your customer experience? […]

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Gift Options to Wow Your Shoppers

Holiday Gift Packaging Promotion

Holiday shopping season has already taken off, with consumers starting research, looking for reviews and ratings, and making their lists as early as October. However, with American Thanksgiving falling so late in November this year, Black Friday isn’t until November 29th, and Cyber Monday sales won’t kick off until December 2nd. According to CBSNews, upwards […]

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Increase Your Sales Without Slashing Prices

Increase Your Sales Without Slashing Prices

More often than not these days, customers want more for less. Bigger deals, better offers, and unwavering quality and service. Satisfying all these expectations is getting increasingly expensive for the average store owner. A well-placed sale can do wonders for short-term order volume, but they aren’t always sustainable. So how can you boost sales without […]

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Starting an Effective Brand Hashtag

Effective Brand Hashtag

Custom hashtags are not a new idea, but they are important, and they can be tricky to get right. If you manage to crack the code though, you may be lucky enough to pioneer a hashtag that takes off, which can do wonders for your brand. A memorable hashtag creates a sense of community amongst […]

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