TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Video Content Increases Your Sales and Boosts Site Visibility

Video Content Increases Your Sales and Boosts Site Visibility

When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the success […]

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5 Small Business Budgeting Tips for 2021

Small Business Budgeting Tips

As the great philosopher of the 90’s, Notorious B.I.G Biggie Smalls said, “Mo’ money, mo’ problems”. Too right you are, Mr. Smalls. Especially when that influx of more money comes quickly and without prep time or a plan to adjust your small business budget. The world isn’t showing any signs of going back to our […]

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Merchandising Your Online Store For Higher Sales

Merchandising your online store

If you’ve ever worked retail, or you read a ton of eCommerce blog content, you may already be familiar with visual merchandising for your store. But there’s a reason that there are thousands of Google searches for “what is merchandising” every month.  Even if you have an idea of what, why, and how it’s used […]

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Are Category Descriptions Really Necessary?

Category Descriptions: Are They Necessary?

Category descriptions may seem passé, but they are still important for your SEO. And now you have more options than ever to optimize and stylize them to suite your site. Our last blog post was a guide to your on-page SEO (complete with a downloadable checklist). And in that post, we spoke briefly about category […]

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DIY Organic Growth with On-Page SEO [Checklist]

On-Page SEO Checklist

See the bottom of this post to get our downloadable DIY On-Page SEO Checklist! Keep reading to learn more about why you need to do it. There are countless blogs and articles online explaining the importance of SEO, and if you’ve been in the online space for any amount of time, you’re likely already familiar […]

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How To Create a Killer Call-To-Action

Creating a Killing Call-To-Action

Your ROI (return on investment) can depend on a countless number of variables. Is your ad running enough, in the right places, visible to the right people? Is your site well laid-out, with appealing visuals, and an effective interface? There is a whole host of things that will influence whether or not you get that […]

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7 Google Analytics Alternatives For Your Site

Google Analytics Alternatives

The subject of Google and their ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]

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5 Marketing Tips to Increase Orders This Holiday Season

Marketing Tips to Increase Holiday Season Orders

The holiday shopping season has a way of sneaking up on us, and before you know it, you’re ankle deep in orders but wishing you’d had time to do more. Now is that time! This will be an unprecedented year for holiday shopping, and no one is really sure what’s going to happen. You also […]

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How to Use Recommended Product Sections Effectively

Recommended Product Section

Recommended product sections can give your shoppers a carefully curated look into the rest of your product catalog… if they’re used correctly.  UI/UX developers and designers work diligently to create a balance on your website. They need to be sure your shoppers are being provided all the necessary information and options (which can be plentiful!) […]

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Best Practices for Product Images

Product Images Best Practuces

As important as good site design, comprehensive descriptions, and organized categories are, the real pièce de résistance when it comes to selling your products, is the product image. Arguably the biggest drawback about selling exclusively online, is that shoppers have a tough time really knowing what they’re getting before they make a financial investment.  Some […]

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