TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

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Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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How to Write a Customer Satisfaction Survey That Actually Gets Responses

Customer Satisfaction Survey

Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]

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Alternatives to Pop-Ups On Your Site

Alternatives To Pop-Ups

Pop-up alternatives can make all the difference in your user experience, and your resulting analytics. Don’t let the necessity of delivery fast information overtake the UIUX of your site. Pop-ups have been around since the dawn of time… as far as the internet goes, at least. They were originally primarily used for advertising; the digital […]

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Why You Should Hire An Expert: Chapter 1

Why You Should Hire and Expert

The Missing 301 Redirects Disclaimer: The following tale is a true story. Identifying details have been removed to protect the innocent, and the wrong-doers. Gather round, read this tale of woe, and take heed – this is yet another illustration of Why You Should Hire An Expert. It was a blustery February night and all […]

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13 Free Resources To Help You Grow Your Business

Free resources for business

Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]

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Text Message Marketing: Is It Worth It?

Text Message SMS Marketing

Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]

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Google Shopping is Now Free And We Can Help You Get Started

Google Shopping is now Free

To help retailers stay on their feet during the COVID-19 Pandemic, Google is offering space on their Shopping tab for free. But if you’re new to Google Merchant Center, you’ll need some help getting set up. Back in February, we wrote about why you need a Google Shopping feed now more than ever, and as […]

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Custom Google Shopping Feed to Make Selling Easier

Custom Google Shopping Feed

We recently talked about why you need to have a Google Shopping Feed, and why that need is only becoming more urgent. In case you didn’t read that post (you really should, by the way), here’s a recap. Google is making changes and adding features that depend on a current and comprehensive shopping feed.  Previously, […]

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