Using Google Analytics and Google Tag Manager for E-Commerce

Using Google Analytics and Google Tag Manager

  With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on…

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How to Create Landing Pages That Convert

landing page teamwork

Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or…

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Are You Providing the Best Mobile Shopping Experience? Here’s How You Can Tell

the Best Mobile Shopping Experience?

  Did you know that consumers spend an average of 3 ½ hours per day on mobile devices? That’s 3 ½ hours a day that you could be making sales. But if your site isn’t providing a great mobile experience, you’re not going to convert visitors into buyers. Not sure if you’re providing the best…

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The Power of Newsletter Sign-Ups and How to Tap Into Their Potential

If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in…

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any e-Commerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social…

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What Is a Canonical Meta Tag and How Should It Be Used?

It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to…

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