Search Facets vs. Filters: The Difference and How to Use Them

Search Facets vs. Filters: The Difference and How to Use Them

Search Facets vs Filters

Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce.  Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]

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How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

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Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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Why You Should Hire An Expert: Chapter 1

Why You Should Hire and Expert

The Missing 301 Redirects Disclaimer: The following tale is a true story. Identifying details have been removed to protect the innocent, and the wrong-doers. Gather round, read this tale of woe, and take heed – this is yet another illustration of Why You Should Hire An Expert. It was a blustery February night and all […]

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13 Free Resources To Help You Grow Your Business

Free resources for business

Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]

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7 Tips for Running a Successful Blog

Maintaining a successful blog - hands on a laptop keyboard

Starting a blog can be exciting! You get a fancy new addition to your site, and an audience for all the things you want to say.  It won’t be long, however, until you realize that starting a blog may be a lot more fun than maintaining a blog. Particularly a successful one. There’s no sugar-coating it, […]

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How-To: Test Your Site Speed

Speedometer reaching 220 mph

If you’ve been finding that your bounce rates are high, and your conversions are low, your site speed may be the culprit. There are, however, some simple and free ways to test that theory. […]

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