Using Google Analytics and Google Tag Manager for E-Commerce

Using Google Analytics and Google Tag Manager for E-Commerce

Using Google Analytics and Google Tag Manager

With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]

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How to Create Landing Pages That Convert

landing page teamwork

Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or […]

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The Power of Newsletter Sign-Ups and How to Tap Into Their Potential

If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any e-Commerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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What Is a Canonical Meta Tag and How Should It Be Used?

It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to […]

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How to Use Meta Tags to Strengthen Your SEO

Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are […]

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Your Guide to 404s and How It Affects Your E-Commerce Website

It happens to the best of us. You go to click a link, thinking it’s exactly what you were looking for, then—BAM! You’re facing a page with a glaring 404 on it, not the awesome content you were hoping to discover. This is a common occurrence in e-commerce websites especially. As old products are phased […]

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Your Guide to ROBOTS.TXT Files and Their Role in SEO

It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website […]

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