6 E-Commerce Marketing Elements Every Website Needs


What e-commerce marketing elements will contribute to your website’s highest performance? Every website is composed of thousands of little details that contribute to the user experience. Some factors subtly encourage users to buy. Others are more obvious. Regardless, you want to remove as much guesswork as possible when deciding which elements will give you the…

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8 Ways to Build Trust on Your E-Commerce Site

Trust e-Commerce Site

People don’t buy from websites based on looks alone. Or do they? It’s arguable that pretty graphics and visuals are only part of what attracts conversions. But the presence or absence of trust factors play a vital role in whether a website visitor converts or heads straight to your competitor. Trust elements add major value…

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Benefits of Faceted Search Navigation for E-Commerce Websites

Benefits of Faceted Search

Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with pull-down style or hierarchy style search. Let’s explore the characteristics of faceted search, how it benefits your customers…

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How to Choose a Content Writer for Your E-commerce Blog

content writer

Anyone can be an e-commerce content writer, right? All you do is put words into sentences and convince people to buy your products. That’s about as true as the idea that e-commerce is just about listing products on your website and watching the sales roll in. Just like the e-commerce industry, writing for an e-commerce…

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Keywords for E-Commerce: SEO Primer

keyword for ecommerce

Behind every successful E-commerce website are elements that go well beyond your product pages. It’s not just about offering products and services that people want – they must be able to find your website and discover what you’re offering first. Keywords are like the roadmap that gets users from search query to your website. Use…

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Design vs. SEO: How to Appeal to Both

Design vs SEO

Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user…

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