5 Things B2B Customers Really Care About – and How to Leverage Them to Your Advantage

5 Things B2B Customers Really Care About

Are B2B buyers really all that different from typical consumers? It’s easy to see the similarities: they both want a fair buying experience, they both appreciate convenience, and they both expect good customer service. And, just like B2C-focused businesses, B2B companies must also ensure they’re catering to their audience’s wants and needs in order to…

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5 Ways to Use Social Media to Attract B2B Customers

Attract B2B Customers

When you think of social media for e-commerce business, it’s no secret that consumer selling is leading the charge. B2B companies are quick to dismiss social media as a viable channel for their marketing. You don’t often hear of a digital marketing agency crushing it on Instagram or a building supply company dominating Twitter. The…

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How to Create Sticky B2B Customers

Sticky B2B Customer

Are you creating sticky B2B customers for your e-Commerce website? You spend countless dollars and hours getting traffic to your B2B e-commerce website. From there, it’s another monumental journey to turn website visitors into paying customers. But once that sale is made, you’ve got two choices: continue chasing new business or ensuring that your current…

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7 Hacks to Boost B2B Sales for the Holiday Season

Seven B2B Hacks

Is all the merry-making and holly jolliness putting your B2B sales in a slump? From Thanksgiving until Christmas, most minds and wallets are on consumer spending, finding that perfect gift for a loved one, and counting the days until a work vacation.  But that doesn’t mean your revenue has to take a hit. Let’s explore…

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Does Cyber Monday Apply to B2B Customers?

B2B Cyber Monday

The Monday after Thanksgiving has long been touted as Cyber Monday, the day when digital consumer deals are at their peak. But does the Cyber Monday frenzy apply to B2B customers? You bet it does! Every year, Cyber Monday continues to break the previous year’s record in sales. And every year, B2B merchants are at…

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5 Simple Ideas to Drive Revenue On Your E-Commerce Store


Promotions have long been a go-to option for retailers and e-tailers to increase sales. Promotions can help make you stand out and give casual shoppers a reason to turn into buyers. There’s a lot that goes into creating a successful online promotion, especially if you want to strike a perfect balance of attractive offers AND…

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