TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

How To: Choose the Right SEO Agency

Search engine optimization (SEO) is an ever-growing beast that gets more complicated with every passing year. We have Google updates, new forms of social media and thus new advertising avenues, growing user standards, complex AI, the list goes on. All of these contribute to the densely tangled web of SEO best practices. It also means […]

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7 Pros and Cons of Requiring a Login to Checkout

require login

Requiring customers to login to an account before ordering on an e-commerce website can have several perks for both the customers and the business, but isn’t necessarily right for everyone. Here are some pros and cons to help you decide if required login is right for your site. The Pros of Requiring Login 1. Streamlined […]

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The Basics: Image Alt Text

Example of alt text for an image of a cow

Alt text is a term that you’ve likely heard before, as it’s been around pretty much since the beginning of the internet (actually, more like 1993). Alt text, or more accurately, the Alt attribute, is a piece of HTML that should be attached to elements on your site like images and other graphics. They serve […]

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Personalized Recommended Products Slider

Recommended Product Slider image

Encouraging your shoppers to buy more is a tenuous balance between helpfulness and pushiness; a personalized recommended product slider can do the balancing act for you. In order to get it just right, you need to make your suggestions personalized enough to fall in line with the shopper’s previous purchases, but not so similar that […]

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The Basics: Google Tag Manager for eCommerce

Google Tag Manager Logo

Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]

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The Basics: Google Merchant Center in eCommerce

Google Merchant Center Logo

Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]

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The Basics: Transitioning from Universal Analytics to Google Analytics 4

Google Universal Analytics vs GA4 image

In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]

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Gift Options That Wow Your Holiday Shoppers

ribbons on gifts

The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]

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Managing Price Groups & Sales: Free Product at Checkout

Lady presenting Free gift wrapped product

Not only is there a seemingly endless list of promotion types you can offer in your Miva store, but in some cases, there are also multiple ways to accomplish those promotions. This guide will take you through two different ways to offer your shoppers a free product at checkout, both using native Miva functionality. Both […]

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When Do I Need 301 Redirects?

Compass on a map

We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]

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