Embracing the Evolution of Customer Interaction In recent years, voice commerce has emerged as a transformative force in the retail landscape, reshaping how consumers interact and make purchasing decisions. With the proliferation of virtual assistants and voice-enabled devices, platforms like Amazon Alexa, Google Assistant, and Apple Siri have become integral parts of everyday life, offering […]
Search engine optimization (SEO) is an ever-growing beast that gets more complicated with every passing year. We have Google updates, new forms of social media and thus new advertising avenues, growing user standards, complex AI, the list goes on. All of these contribute to the densely tangled web of SEO best practices. It also means […]
Encouraging your shoppers to buy more is a tenuous balance between helpfulness and pushiness; a personalized recommended product slider can do the balancing act for you. In order to get it just right, you need to make your suggestions personalized enough to fall in line with the shopper’s previous purchases, but not so similar that […]
Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]
Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]
The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]
Not only is there a seemingly endless list of promotion types you can offer in your Miva store, but in some cases, there are also multiple ways to accomplish those promotions. This guide will take you through two different ways to offer your shoppers a free product at checkout, both using native Miva functionality. Both […]
We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]
As customers begin to offer more options for the products they purchase, product listings and site designs get more complicated. In order to support such a personalized shopping experience, you might have to get pretty creative with how you list your items. When you also factor in inventory, stock management, and variants, it can feel […]
Rewards or loyalty points have become a mainstay on many eCommerce websites. It may have been typical, once upon a time, for shoppers to stick with their main, popular brands for years, decades, without ever considering a switch. However now, in an age where consumers are constantly looking for the best new deal, it’s tougher […]