The Basics: Google Tag Manager for eCommerce

The Basics: Google Tag Manager for eCommerce

Google Tag Manager Logo

Google Tag Manager (GTM) is a powerful tool that can help your eCommerce site track user behavior and measure the effectiveness of your marketing efforts. While platforms like Google Analytics, Google Ads, and Facebook Pixel do the actual reporting, GTM will assist in installing and managing the tracking, while helping to keep your site code […]

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The Basics: Google Merchant Center in eCommerce

Google Merchant Center Logo

Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]

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Gift Options That Wow Your Holiday Shoppers

ribbons on gifts

The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]

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Managing Price Groups & Sales: Free Product at Checkout

Lady presenting Free gift wrapped product

Not only is there a seemingly endless list of promotion types you can offer in your Miva store, but in some cases, there are also multiple ways to accomplish those promotions. This guide will take you through two different ways to offer your shoppers a free product at checkout, both using native Miva functionality. Both […]

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When Do I Need 301 Redirects?

Compass on a map

We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]

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Managing Price Groups & Sales: Product Discounts on Variants

Product Discounts on Variants

As customers begin to offer more options for the products they purchase, product listings and site designs get more complicated. In order to support such a personalized shopping experience, you might have to get pretty creative with how you list your items. When you also factor in inventory, stock management, and variants, it can feel […]

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Why You Should be Using Miva Rewards Points Already

popup of Redeem points with cursor

Rewards or loyalty points have become a mainstay on many eCommerce websites. It may have been typical, once upon a time, for shoppers to stick with their main, popular brands for years, decades, without ever considering a switch. However now, in an age where consumers are constantly looking for the best new deal, it’s tougher […]

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Core Web Vitals: What You Need To Focus on With Google’s Update

doctor with stethoscope with phone in hands

Update Google has announced that they will be pushing back the roll-out of the new core update until mid-June. What will this mean for you? They are simply giving everyone a little more time to adjust their websites and acclimated to the new user experience expectations. The update will begin to take effect in mid-June, […]

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Video Content Increases Your Sales and Boosts Site Visibility

Video Content Increases Your Sales and Boosts Site Visibility

When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video content creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the […]

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5 Small Business Budgeting Tips for 2021

Small Business Budgeting Tips

As the great philosopher of the 90’s, Notorious B.I.G Biggie Smalls said, “Mo’ money, mo’ problems”. Too right you are, Mr. Smalls. Especially when that influx of more money comes quickly and without prep time or a plan to adjust your small business budget. The world isn’t showing any signs of going back to our […]

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