Backlinks aren’t always easy to come by. If you’ve earned one, you’ll want to savor the moment and maximize this opportunity to grow your business. You might be thinking: What’s there to do? If someone gives me a backlink, it just exists. Why do I have to do anything? That’s where a lot of marketers […]
It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web […]
Growing a global enterprise might sound ambitious, but it’s more feasible than you might think. If you’re on the fence about taking your E-commerce website international, consider the facts: Put simply, if you’re not capitalizing on cross-border transactions, you’re leaving a huge piece of the e-commerce pie on the table. And rest assured your competitors […]
Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website. […]
What e-commerce marketing elements will contribute to your website’s highest performance? Every website is composed of thousands of little details that contribute to the user experience. Some factors subtly encourage users to buy. Others are more obvious. Regardless, you want to remove as much guesswork as possible when deciding which elements will give you the […]
With another Cyber Monday in the rearview mirror, it’s clear that this unofficial holiday is a force to be reckoned with. The Monday after Thanksgiving has been steadily shortening Black Friday’s lead as the largest single shopping day of the year. But while it hasn’t quite taken over the day-after-Thanksgiving behemoth, Cyber Monday 2018 still […]
People don’t buy from websites based on looks alone. Or do they? It’s arguable that pretty graphics and visuals are only part of what attracts conversions. But the presence or absence of trust factors play a vital role in whether a website visitor converts or heads straight to your competitor. Trust elements add major value […]
Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]
Anyone can be an e-commerce content writer, right? All you do is put words into sentences and convince people to buy your products. That’s about as true as the idea that e-commerce is just about listing products on your website and watching the sales roll in. Just like the e-commerce industry, writing for an e-commerce […]
Are B2B buyers really all that different from typical consumers? It’s easy to see the similarities: they both want a fair buying experience, they both appreciate the convenience, and they both expect good customer service. And, just like B2C-focused businesses, B2B companies must also ensure they’re catering to their audience’s wants and needs in order […]