When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video content creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the […]
As the great philosopher of the 90’s, Notorious B.I.G Biggie Smalls said, “Mo’ money, mo’ problems”. Too right you are, Mr. Smalls. Especially when that influx of more money comes quickly and without prep time or a plan to adjust your small business budget. The world isn’t showing any signs of going back to our […]
Adding too much to your product page can clutter the design, confuse the shopper, and bog down your site speed. But not having enough is equally as frustrating! Here’s what you need to know about what you should include on your product page. There are so many different ways to improve the shopping experience for […]
Our developers have created a feature that will automate your related and recommended product sections, so you don’t have to do the work. We’ve spoken before about how important it is to properly use your related and recommended product sections. They can help boost sales, improve awareness of other product lines, and provide useful guidance […]
Facets and filters are a super powerful tools for both you and your shopper. They allow you to sort your products without having to use an overwhelming amount of subcategories. And they allow your shoppers to narrow down the product catalog until they find exactly what they need. Our developers have created a way for […]
Category descriptions may seem passé, but they are still important for your SEO. And now, you have more options than ever to optimize and stylize them to suit your site. Our last blog post was a guide to your on-page SEO (complete with a downloadable checklist). And in that post, we spoke briefly about category […]
Regardless of your industry, you’ll never be able to escape trends that change the way you’re expected to do business. Like trends in clothing, some are worthwhile staples that will never fully go out of fashion like a dark, tailored blazer. And some are mustard-colored corduroy bell-bottoms; fly-by-night fads that seem like a good idea […]
In August, we were honored to learn that the site outlined below was the recipient of Miva’s 2020 Blades Award for Most Improved Website. Let’s take a look at how we were able to breathe fresh life into a struggling website. Early in 2019, a small family-owned business approached us looking for a website upgrade. […]
Recommended product sections can give your shoppers a carefully curated look into the rest of your product catalog… if they’re used correctly. UI/UX developers and designers work diligently to create a balance on your website. They need to be sure your shoppers are being provided all the necessary information and options (which can be plentiful!) […]
As important as good site design, comprehensive descriptions, and organized categories are, the real pièce de résistance when it comes to selling your products, is the product image. Arguably the biggest drawback about selling exclusively online, is that shoppers have a tough time really knowing what they’re getting before they make a financial investment. Some […]