Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]
Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user […]
In a world of “handmade is cool”, it is easy to get caught up in the lure of “custom is better”. Who doesn’t want to be the guy in the office with the prestigious handcrafted eyewear? After all, someone consulted with him on his personal style and tastes, and spent 22 hours carving out the […]
If you truly need your website to work for your business, you’ll need to aim higher and go beyond certain fundamental principles. How Can UX Help With All That? In the hyper-competitive environment in which most e-commerce business owners find themselves, it’s tough to differentiate your store from the others. An important way to stand […]
Miva introduced search facets with Miva 9.0007. Facets give your shopper the ability to narrow down their search results by any number of specified fields. This is a staple on eCommerce websites these days, and do wonders for improving the customer experience. It allows shoppers to find what they need quickly and efficiently without having […]