Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]
Text Message Marketing: Is It Worth It?
Posted: May 26, 2020Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]
Google Shopping is Now Free And We Can Help You Get Started
Posted: April 30, 2020To help retailers stay on their feet during the COVID-19 Pandemic, Google is offering space on their Shopping tab for free. But if you’re new to Google Merchant Center, you’ll need some help getting set up. Back in February, we wrote about why you need a Google Shopping feed now more than ever, and as […]
Custom Google Shopping Feed to Make Selling Easier
Posted: April 28, 2020We recently talked about why you need to have a Google Shopping Feed, and why that need is only becoming more urgent. In case you didn’t read that post (you really should, by the way), here’s a recap. Google is making changes and adding features that depend on a current and comprehensive shopping feed. Previously, […]
Refine Your Branding to Pack a Punch
Posted: April 2, 2020The check mark-shaped swoosh, bold and instantly recognizable on a pair of shoes. The red and white script that exudes “classic” that makes you want an ice-cold cola. The simple blue logo that has commandeered the letter F and taken over the internet. These are branding decisions that have been made after endless hours of […]
Master Content Marketing for Your eCommerce Site
Posted: March 19, 2020You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]
Marketplaces and Third-Party Channels: Are They Right For You?
Posted: March 5, 2020More and more, online marketplaces are taking over the retail industry. On their path to domination, they are beginning to eat up small businesses. And as the old saying goes, eat or be eaten. Or perhaps, if you can’t beat ‘em, join ‘em? Whichever idiom you prefer, it comes down to the same thing. It’s […]
Why You Need a Google Shopping Feed Now More Than Ever
Posted: February 18, 2020Regardless of how diligent you are, there is always something new that needs to be updated, added, or reconfigured to suit the ever-changing Google algorithms. […]
Environmentalism in eCommerce: How to Embrace the Trend
Posted: February 6, 2020As consumers become more invested in the state of the environment, a new demand is being born: Environmentalism in eCommerce. […]
4 Tips to Stand Out in a B2B Market
Posted: February 4, 2020Differentiating yourself in any kind of commerce market has always been the big struggle. […]