TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Best Practices for Product Images

Product Images Best Practuces

As important as good site design, comprehensive descriptions, and organized categories are, the real pièce de résistance when it comes to selling your products, is the product image. Arguably the biggest drawback about selling exclusively online, is that shoppers have a tough time really knowing what they’re getting before they make a financial investment.  Some […]

Read More…

How to Write Effective Product Descriptions

Writing Product Descriptions

Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]

Read More…

How to Set Up A Google My Business Account

Set Up Google My Business Account

Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]

Read More…

How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

Read More…

Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

Read More…

Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

Read More…

How to Write a Customer Satisfaction Survey That Actually Gets Responses

Customer Satisfaction Survey

Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]

Read More…

Alternatives to Pop-Ups On Your Site

Alternatives To Pop-Ups

Pop-up alternatives can make all the difference in your user experience, and your resulting analytics. Don’t let the necessity of delivery fast information overtake the UIUX of your site. Pop-ups have been around since the dawn of time… as far as the internet goes, at least. They were originally primarily used for advertising; the digital […]

Read More…

Why You Should Hire An Expert: Chapter 1

Why You Should Hire and Expert

The Missing 301 Redirects Disclaimer: The following tale is a true story. Identifying details have been removed to protect the innocent, and the wrong-doers. Gather round, read this tale of woe, and take heed – this is yet another illustration of Why You Should Hire An Expert. It was a blustery February night, and all […]

Read More…

13 Free Resources To Help You Grow Your Business

Free resources for business

Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]

Read More…