Through calls-to-action and engaging content you can drive traffic to your site and make your mark in the Holiday market. […]
Social Content to Drive Holiday Sales
Posted: October 31, 2019
Starting an Effective Brand Hashtag
Posted: October 19, 2019
Custom hashtags are not a new idea, but they are important, and they can be tricky to get right. If you manage to crack the code though, you may be lucky enough to pioneer a hashtag that takes off, which can do wonders for your brand. A memorable hashtag creates a sense of community amongst […]
Using Google Analytics and Tag Manager for eCommerce
Posted: June 21, 2019
With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]
How to Create Landing Pages That Convert
Posted: April 18, 2019
Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or […]
Are You Providing the Best Mobile Shopping Experience? Here’s How You Can Tell
Posted: March 28, 2019
Did you know that consumers spend an average of 3 ½ hours per day on mobile devices? That’s 3 ½ hours a day that you could be making sales. But if your site isn’t providing a great mobile experience, you’re not going to convert visitors into buyers. Not sure if you’re providing the best mobile […]
Is Your Content Spammy? Put It to This 4-Step Test
Posted: March 14, 2019
As a business, you think highly of the content you produce. You spend time, money, and effort creating a content vehicle that will drive you to your goals. You know you have something great to offer others – but will they agree? No one wants to think of their content being “spammy”. It’s the ultimate […]
The Power of Newsletter Sign-Ups and How to Tap Into Their Potential
Posted: March 8, 2019If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]
How to Link All Your Google Services for Your E-Commerce Website (And Why You Need To!)
Posted: February 28, 2019
When it comes to E-commerce and digital insights, Google pretty much rules the web. The Big G offers a myriad of helpful (and free!) services like Analytics, Adwords, Merchant Center, and Search Console and more, to help online sellers gain comprehensive outlook on their store’s performance. Each of the above is a standalone product, meaning […]
What Is a Canonical Meta Tag and How Should It Be Used?
Posted: February 14, 2019
It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to […]
How to Use Meta Tags to Strengthen Your SEO
Posted: February 8, 2019
Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are […]