Unfortunately, much like curly hair on a humid day, SEO is not set-it-and-forget-it. It takes constant work and upkeep. We’ve provided tips, tricks and checklists in the past for optimizing your on-page SEO, but there’s always room for improvement. And within your optimization efforts, things may swing too far in the wrong direction. In addition […]
Update Google has announced that they will be pushing back the roll-out of the new core update until mid-June. What will this mean for you? They are simply giving everyone a little more time to adjust their websites and acclimated to the new user experience expectations. The update will begin to take effect in mid-June, […]
When building a plan for (or diving into) content marketing, you’re likely thinking about blog posts. Maybe social media posts too. But you’d be remiss if you didn’t seriously explore video content creation as well. As it turns out, videos can have a huge impact in sales conversion, and be a major player in the […]
As the great philosopher of the 90’s, Notorious B.I.G Biggie Smalls said, “Mo’ money, mo’ problems”. Too right you are, Mr. Smalls. Especially when that influx of more money comes quickly and without prep time or a plan to adjust your small business budget. The world isn’t showing any signs of going back to our […]
If you’ve ever worked retail, or you read a ton of eCommerce blog content, you may already be familiar with visual merchandising for your store. But there’s a reason that there are thousands of Google searches for “what is merchandising” every month. Even if you have an idea of what, why, and how it’s used […]
Category descriptions may seem passé, but they are still important for your SEO. And now, you have more options than ever to optimize and stylize them to suit your site. Our last blog post was a guide to your on-page SEO (complete with a downloadable checklist). And in that post, we spoke briefly about category […]
See the bottom of this post to get our downloadable DIY On-Page SEO Checklist! Keep reading to learn more about why you need to do it. There are countless blogs and articles online explaining the importance of SEO, and if you’ve been in the online space for any amount of time, you’re likely already familiar […]
Your ROI (return on investment) can depend on a countless number of variables. Is your ad running enough, in the right places, visible to the right people? Is your site well laid-out, with appealing visuals, and an effective interface? There is a whole host of things that will influence whether or not you get that […]
The subject of Google and its ever-growing suite of products comes up on a regular basis in tech and eCommerce blogs. And it’s no wonder! Their ability to track and collect data is massive, and having a net worth of about $1 Trillion means they have endless resources to develop those systems. But that doesn’t […]
The holiday shopping season has a way of sneaking up on us, and before you know it, you’re ankle deep in orders but wishing you’d had time to do more. Now is that time! This will be an unprecedented year for holiday shopping, and no one is really sure what’s going to happen. You also […]