People don’t buy from websites based on looks alone. Or do they? It’s arguable that pretty graphics and visuals are only part of what attracts conversions. But the presence or absence of trust factors play a vital role in whether a website visitor converts or heads straight to your competitor. Trust elements add major value…
Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with pull-down style or hierarchy style search. Let’s explore the characteristics of faceted search, how it benefits your customers…
It can be difficult to get crucial information to customers while shopping online. Information can vary by product and/or state making it especially impossible to get the right message to those who need it. An example is PROP65 – California’s Safe Drinking Water and Toxic Enforcement Act. The law was introduced to help consumers make…
Anyone can be an e-commerce content writer, right? All you do is put words into sentences and convince people to buy your products. That’s about as true as the idea that e-commerce is just about listing products on your website and watching the sales roll in. Just like the e-commerce industry, writing for an e-commerce…
Miva: Video Tutorial It’s important as a business owner to ensure you are staying on top of the latest shopping trends and website features. Being able to provide your customer with the best and most up to date shopping experience could mean the difference between a sale and an abandoned shopping basket. At Glendale Designs,…
If you offer custom products, then you will understand the frustration that comes along with requesting and confirming custom artwork from a client. This handy feature will allow shoppers to upload a logo or image of their choosing directly onto the product page making it an easy experience for the shopper. This customization supports touch…