Are you creating sticky B2B customers for your e-Commerce website? You spend countless dollars and hours getting traffic to your B2B e-commerce website. From there, it’s another monumental journey to turn website visitors into paying customers. But once that sale is made, you’ve got two choices: continue chasing new business or ensuring that your current…
Is all the merry-making and holly jolliness putting your B2B sales in a slump? From Thanksgiving until Christmas, most minds and wallets are on consumer spending, finding that perfect gift for a loved one, and counting the days until a work vacation. But that doesn’t mean your revenue has to take a hit. Let’s explore…
The Monday after Thanksgiving has long been touted as Cyber Monday, the day when digital consumer deals are at their peak. But does the Cyber Monday frenzy apply to B2B customers? You bet it does! Every year, Cyber Monday continues to break the previous year’s record in sales. And every year, B2B merchants are at…
Promotions have long been a go-to option for retailers and e-tailers to increase sales. Promotions can help make you stand out and give casual shoppers a reason to turn into buyers. There’s a lot that goes into creating a successful online promotion, especially if you want to strike a perfect balance of attractive offers AND…
The most successful E-commerce sites aren’t the ones that sell the best products or are at the top of the search results pages. True, both of these things can help you drive sales, but engaging with customers helps keep you top of mind to continue growing your business. Engagement is a crucial component to every…
Are you feeling overwhelmed with planning your marketing calendar? If so, you’re in good company. Marketing can be a painful process for many e-commerce companies, but trying to develop an entire calendar for the year can be downright scary. How can you be forward thinking to capitalize on every opportunity? What if you need to…