Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are…
Out-of-date stock statuses can be a huge problem for online shops that rely on inventory from third-party suppliers. Having an item labelled as available or in-stock when, in fact, the supplier is out of said item leads to headaches for the customer service team, unhappy shoppers, and worse yet, an unreliable reputation for the store….
It happens to the best of us. You go to click a link, thinking it’s exactly what you were looking for, then—BAM! You’re facing a page with a glaring 404 on it, not the awesome content you were hoping to discover. This is a common occurrence in e-commerce websites especially. As old products are phased…
Backlinks aren’t always easy to come by. If you’ve earned one, you’ll want to savor the moment and maximize this opportunity to grow your business. You might be thinking: What’s there to do? If someone gives me a backlink, it just exists. Why do I have to do anything? That’s where a lot of marketers…
It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website…
It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web…