TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Search Facets vs. Filters: The Difference and How to Use Them

Search Facets vs Filters

Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce.  Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]

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Product Categories and UX: What You Need to Consider

Product Categories and UX

When a user visits your eCommerce site, their eyes tend to move the same way they would read a book. For most of your shoppers, that is going to be from left to right, top to bottom. It’s known as the F pattern. That means, generally speaking, your site visitors will instinctively be viewing your […]

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Website Maintenance: Checking Your Site on a Regular Basis

Website Maintenance: Checking Your Site on a Regular Basis

We’ve written before stressing the point that a successful site is not “set it and forget it”. In order to maintain your SEO rank, industry reliability, and relevancy to your shoppers, you need to be constantly updating. But, good news: website maintenance doesn’t need to be a daily chore, or take days on end to […]

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How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

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Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

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Agile vs Waterfall in Modern Web Design

Agile vs Waterfall

When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. So what exactly are the differences in agile vs waterfall design? Both the waterfall and agile methods share many […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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Sorting Numeric Search Facets in Miva

Sorting Numeric Search Facets

Search facets are an eCommcerce staple; they allow you, the store owner, to categorize and differentiate between your items without having an unruly number of product categories. And they allow your shopper to see the available options, and find what they need easily. Unfortunately, you’ll find you run into trouble if you need to sort […]

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How to Write a Customer Satisfaction Survey That Actually Gets Responses

Customer Satisfaction Survey

Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]

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How to Display Stock Status for Attributes in Miva

Display stock status

The powerful product attribute abilities in Miva allow you to offer your shoppers a very wide variety of items without having to upload and maintain thousands of combinations. But there are limitations that may prevent your customers from having a truly intuitive experience in your store. One of these limitations is the inability to display […]

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