Google Merchant Center (GMC) is an online platform which helps e-commerce websites sell their products across Google Shopping, Search, and other Google services. It allows businesses to upload their product information, including product descriptions, images, and prices, to Google, making it easy for consumers to find and purchase their products. Google search and Shopping are […]
In 2023, most eCommerce store owners know what Google Analytics is, if not how it works. But just in case, it’s a web analytics service that helps businesses understand user behavior and website performance. In October 2020, Google launched a new version of its analytics platform called Google Analytics 4 (GA4). It is designed to […]
The holiday shopping season is starting any minute – we’re sure there are already some people out there who have their shopping well under way! That means it’s time to start making some decisions for your site that can add that extra oomph for your shoppers. You’ve got until November 28th this year, but don’t […]
Not only is there a seemingly endless list of promotion types you can offer in your Miva store, but in some cases, there are also multiple ways to accomplish those promotions. This guide will take you through two different ways to offer your shoppers a free product at checkout, both using native Miva functionality. Both […]
We already have a couple of articles talking about the benefits of using redirects, and how to create them within your Miva store. But how do you know when to create them? Google and similar search engines are forever tightening up their guidelines for what shoppers should expect from your store. This, of course, includes […]
As customers begin to offer more options for the products they purchase, product listings and site designs get more complicated. In order to support such a personalized shopping experience, you might have to get pretty creative with how you list your items. When you also factor in inventory, stock management, and variants, it can feel […]
Oftentimes, you as a store owner are at the mercy of your suppliers, manufacturers, and your bottom lines. While you may always want to give the shopper exactly what they want, in some cases, you do have to enforce certain restrictions on the products in your store. Selling in sets, lots, cases, or batches is […]
Depending on the products you sell, and your client base, you may have some shoppers that know what they want and want what they know. This is most typical in wholesaler-purchaser relationships, where the shopper returns time and again to reorder the same trusted products. Reduce friction and make those shoppers happier with our Quick […]
With the release of Miva 10 in 2020, store owners were presented with branches. If you haven’t played around with this new feature, or even heard much about it, this post will help clarify things for you. Or maybe you do use your branches already and have been exploring all the possibilities they offer. Hopefully […]
Rewards or loyalty points have become a mainstay on many eCommerce websites. It may have been typical, once upon a time, for shoppers to stick with their main, popular brands for years, decades, without ever considering a switch. However now, in an age where consumers are constantly looking for the best new deal, it’s tougher […]