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Your Guide to ROBOTS.TXT Files and Their Role in SEO

It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website…

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What Does a Secure Web Page Look Like and Why Does It Matter?

It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web…

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6 Miva Tools to Help You Tap Into International Markets

Tap Into International Markets

Growing a global enterprise might sound ambitious, but it’s more feasible than you might think. If you’re on the fence about taking your E-commerce website international, consider the facts: Research from Forrester shows that global transactions will outpace domestic sales at a compounded rate of 17% between 2017 and 2022. Cross-border transactions will equal about…

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3 Telltale Signs Your Lack of Conversions Are Entirely Your Fault

Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website….

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6 E-Commerce Marketing Elements Every Website Needs

6_ecommerce_marketing_elements-s

What e-commerce marketing elements will contribute to your website’s highest performance? Every website is composed of thousands of little details that contribute to the user experience. Some factors subtly encourage users to buy. Others are more obvious. Regardless, you want to remove as much guesswork as possible when deciding which elements will give you the…

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7 Takeaways from Cyber Monday 2018’s Record-Breaking Sales

Take Aways Cyber Monday 2018

With another Cyber Monday in the rearview mirror, it’s clear that this unofficial holiday is a force to be reckoned with. The Monday after Thanksgiving has been steadily shortening Black Friday’s lead as the largest single shopping day of the year. But while it hasn’t quite taken over the day-after-Thanksgiving behemoth, Cyber Monday 2018 still…

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