TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Interactive Features To Improve UX and Impress Shoppers

Interactive Site Feature

An excellent user experience is critical to a successful online store. Oftentimes, sustaining the user experience refers to regular site maintenance; keeping the site running smoothly and quickly for a frictionless shopping encounter. But part of staying fresh and relevant in your industry means having an innovative user experience, as well as just a functionally […]

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How to Set Up A Google My Business Account

Set Up Google My Business Account

Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]

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Search Facets vs. Filters: The Difference and How to Use Them

Search Facets vs Filters

Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce.  Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]

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Product Categories and UX: What You Need to Consider

Product Categories and UX

When a user visits your eCommerce site, their eyes tend to move the same way they would read a book. For most of your shoppers, that is going to be from left to right, top to bottom. It’s known as the F pattern. That means, generally speaking, your site visitors will instinctively be viewing your […]

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Website Maintenance: Checking Your Site on a Regular Basis

Website Maintenance: Checking Your Site on a Regular Basis

We’ve written before stressing the point that a successful site is not “set it and forget it”. In order to maintain your SEO rank, industry reliability, and relevancy to your shoppers, you need to be constantly updating. But, good news: website maintenance doesn’t need to be a daily chore, or take days on end to […]

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How to Submit a Google Shopping Test Feed

Upload a Google Shopping Test Feed

Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]

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Improve Your Search Engine Ranking: These Pages Could Rank, But Don’t

Improve Your Search Engine Ranking

It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]

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Agile vs Waterfall in Modern Web Design

Agile vs Waterfall

When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. So what exactly are the differences in agile vs waterfall design? Both the waterfall and agile methods share many […]

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Are Social Share Buttons Really Necessary on Your E-Commerce Website?

Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]

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Sorting Numeric Search Facets in Miva

Sorting Numeric Search Facets

Search facets are an eCommcerce staple; they allow you, the store owner, to categorize and differentiate between your items without having an unruly number of product categories. And they allow your shopper to see the available options, and find what they need easily. Unfortunately, you’ll find you run into trouble if you need to sort […]

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