The check mark-shaped swoosh, bold and instantly recognizable on a pair of shoes. The red and white script that exudes “classic” that makes you want an ice-cold cola. The simple blue logo that has commandeered the letter F and taken over the internet. These are branding decisions that have been made after endless hours of […]
All store-owners want to make sure that the time spent on their website results in a satisfying and productive experience. You go to great lengths to ensure the buyer’s journey throughout your site is as pleasant as possible. Unfortunately, making sure your customers are fully aware of all important information is half the battle of […]
The CBD industry has become massive in a very short period of time. And with the further changes to the legal status of cannabis-derived products, the industry is only going to continue growing and developing. Expected to reach $20 billion by 2024 in the USA alone, it’s no surprise that health and beauty retailers are […]
The internet (and subsequent online shopping) has opened a lot of doors when it comes to product and information accessibility. People are now able to educate themselves about things that were once too taboo to talk about openly. Like CBD for instance – a cannabis derivative. Depending on your local laws, these subjects may still […]
You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]
Critical to any online store, categories play a huge part in how your customers view and access your products. So as a store owner, you understand why it’s so important to maintain the structure of your data. What exactly does that mean? The way in which you organize your products on your website represents a […]
Layaway is a term that you probably haven’t thought or heard about for a long time – potentially since the late ‘90’s. It largely fell out of fashion in the 1980’s with the emerging pervasiveness of credit cards. As credit cards became commonplace in most homes in America, the buy-now-pay-later model became largely discarded. Not […]
Are you thinking about starting an online business? Or perhaps you already have one, and you aren’t convinced that your eCommerce solution is right for you. Understanding the differences between a cart vs. platform is a big part of your online business endeavor. While the terms are often used interchangeably, there are some key differences […]
More and more, online marketplaces are taking over the retail industry. On their path to domination, they are beginning to eat up small businesses. And as the old saying goes, eat or be eaten. Or perhaps, if you can’t beat ‘em, join ‘em? Whichever idiom you prefer, it comes down to the same thing. It’s […]
Do you remember when Mars Inc. had the genius idea of offering custom printed m&m candies? They capitalized on the idea of unique all the way back in 2004, in the infancy of eCommerce. The trend of getting customized products has only grown since then. Shoppers have the chance to make a mark on their […]