We recently talked about why you need to have a Google Shopping Feed, and why that need is only becoming more urgent. In case you didn’t read that post (you really should, by the way), here’s a recap. Google is making changes and adding features that depend on a current and comprehensive shopping feed. Previously, […]
The check mark-shaped swoosh, bold and instantly recognizable on a pair of shoes. The red and white script that exudes “classic” that makes you want an ice-cold cola. The simple blue logo that has commandeered the letter F and taken over the internet. These are branding decisions that have been made after endless hours of […]
You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]
More and more, online marketplaces are taking over the retail industry. On their path to domination, they are beginning to eat up small businesses. And as the old saying goes, eat or be eaten. Or perhaps, if you can’t beat ‘em, join ‘em? Whichever idiom you prefer, it comes down to the same thing. It’s […]
Regardless of how diligent you are, there is always something new that needs to be updated, added, or reconfigured to suit the ever-changing Google algorithms. […]
There isn’t a single perfect marketing option. There is, however, a combination that will work better for you than others. […]
B2B operations have been evolving during the growth of eCommerce. This places some new challenges on the shoulders of B2B sellers. […]
Humans are funny creatures: while we often like believing we know what’s best, we are also very impressionable. How we spend our money is no exception. Some of the most impactful outside influence when it comes to purchasing is the almighty Customer Review. […]
There are hundreds of reports, studies, and articles on the topic and they all say the same thing: Social Media – you NEED it. […]
Starting a blog can be exciting! You get a fancy new addition to your site, and an audience for all the things you want to say. It won’t be long, however, until you realize that starting a blog may be a lot more fun than maintaining a blog. Particularly a successful one. There’s no sugar-coating it, […]