As important as good site design, comprehensive descriptions, and organized categories are, the real pièce de résistance when it comes to selling your products, is the product image. Arguably the biggest drawback about selling exclusively online, is that shoppers have a tough time really knowing what they’re getting before they make a financial investment. Some […]
Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]
Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]
Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]
It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]
Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]
Pop-up alternatives can make all the difference in your user experience, and your resulting analytics. Don’t let the necessity of delivery fast information overtake the UIUX of your site. Pop-ups have been around since the dawn of time… as far as the internet goes, at least. They were originally primarily used for advertising; the digital […]
Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]
Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]
To help retailers stay on their feet during the COVID-19 Pandemic, Google is offering space on their Shopping tab for free. But if you’re new to Google Merchant Center, you’ll need some help getting set up. Back in February, we wrote about why you need a Google Shopping feed now more than ever, and as […]