To help retailers stay on their feet during the COVID-19 Pandemic, Google is offering space on their Shopping tab for free. But if you’re new to Google Merchant Center, you’ll need some help getting set up. Back in February, we wrote about why you need a Google Shopping feed now more than ever, and as […]
We recently talked about why you need to have a Google Shopping Feed, and why that need is only becoming more urgent. In case you didn’t read that post (you really should, by the way), here’s a recap. Google is making changes and adding features that depend on a current and comprehensive shopping feed. Previously, […]
You’ve probably heard the term “content marketing” before without giving it much thought. It does sound like a buzzword without much real meaning. After all, any marketing material is content, right? But in reality, content marketing is a specific and effective way to not only market your brand and expand your reach, but make your […]
More and more, online marketplaces are taking over the retail industry. On their path to domination, they are beginning to eat up small businesses. And as the old saying goes, eat or be eaten. Or perhaps, if you can’t beat ‘em, join ‘em? Whichever idiom you prefer, it comes down to the same thing. It’s […]
Regardless of how diligent you are, there is always something new that needs to be updated, added, or reconfigured to suit the ever-changing Google algorithms. […]
We were happily able to present to our client: A Google Places-fueled autocomplete field for customer address validation! […]
Google Search Console (GSC) – previously called Google Webmaster Tools – is the platform you’re looking for to provide metrics on how your website is performing. […]
With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]
Did you know that consumers spend an average of 3 ½ hours per day on mobile devices? That’s 3 ½ hours a day that you could be making sales. But if your site isn’t providing a great mobile experience, you’re not going to convert visitors into buyers. Not sure if you’re providing the best mobile […]
When it comes to E-commerce and digital insights, Google pretty much rules the web. The Big G offers a myriad of helpful (and free!) services like Analytics, Adwords, Merchant Center, and Search Console and more, to help online sellers gain comprehensive outlook on their store’s performance. Each of the above is a standalone product, meaning […]