Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are […]
What Does a Secure Web Page Look Like and Why Does It Matter?
Posted: January 4, 2019It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web […]
Keywords for E-Commerce: SEO Primer
Posted: August 16, 2018Behind every successful E-commerce website are elements that go well beyond your product pages. It’s not just about offering products and services that people want – they must be able to find your website and discover what you’re offering first. Keywords are like the roadmap that gets users from search query to your website. Use […]
Miva | Google Shopping API Import/Export Mapping
Posted: October 12, 2016Items in bold are Miva import/export column headings. Items in [ ] are associated Google Product Feed Specification mappings. GOOGLE_SHOPPING:_TITLE [title] GOOGLE_SHOPPING:_DESCRIPTION [description] GOOGLE_SHOPPING:_PRODUCT_CATEGORY [google_product_category] GOOGLE_SHOPPING:_PRODUCT_TYPE [product_type] GOOGLE_SHOPPING:_CONDITION [condition] GOOGLE_SHOPPING:_AVAILABILITY [availability] GOOGLE_SHOPPING:_SALE_PRICE [sale_price] GOOGLE_SHOPPING:_ITEM_NUMBER [gtin] GOOGLE_SHOPPING:_PART_NUMBER [MPN] GOOGLE_SHOPPING:_BRAND [brand] GOOGLE_SHOPPING:_COLOR [color] GOOGLE_SHOPPING:_GENDER [gender] GOOGLE_SHOPPING:_AGE_GROUP [age_group] GOOGLE_SHOPPING:_MATERIAL [material] GOOGLE_SHOPPING:_PATTERN [pattern] GOOGLE_SHOPPING:_SIZE [size] GOOGLE_SHOPPING:_SIZE_TYPE [size_type] GOOGLE_SHOPPING:_SIZE_SYSTEM [size_system] GOOGLE_SHOPPING:_WEIGHT [shipping_weight] GOOGLE_SHOPPING:_MULTIPACK [multipack] GOOGLE_SHOPPING:_BUNDLED […]