Learning how to write effective product descriptions can improve the user experience, lower your customer service costs, and increase your SEO ranking. For eCommerce websites, a beautiful product page is the crown jewel. It’s where you carry a large portion of your customer interaction, communicate all the important details about the items you sell, and […]
An excellent user experience is critical to a successful online store. Oftentimes, sustaining the user experience refers to regular site maintenance; keeping the site running smoothly and quickly for a frictionless shopping encounter. But part of staying fresh and relevant in your industry means having an innovative user experience, as well as just a functionally […]
Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]
Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce. Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]
When a user visits your eCommerce site, their eyes tend to move the same way they would read a book. For most of your shoppers, that is going to be from left to right, top to bottom. It’s known as the F pattern. That means, generally speaking, your site visitors will instinctively be viewing your […]
We’ve written before stressing the point that a successful site is not “set it and forget it”. In order to maintain your SEO rank, industry reliability, and relevancy to your shoppers, you need to be constantly updating. But, good news: website maintenance doesn’t need to be a daily chore, or take days on end to […]
Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]
It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]
When most people think of the website development process, the waterfall approach still guides their decisions. But agile web development is proving to be a preferred methodology while revealing the flawed process of the traditional waterfall. So what exactly are the differences in agile vs waterfall design? Both the waterfall and agile methods share many […]
Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]