Television ads and radio commercials get about 30 seconds or more to state their business. So why do digital ads only get two seconds to make their presence known? One study by research firm Lumen showed that of all the digital display ads, only a mere 4% received more than two seconds’ worth of attention. […]
The 2-Second Ad Rule: How to Deliver Epic Ad Content in 2 Seconds or Less
Posted: May 1, 2018