Promotions have long been a go-to option for retailers and e-tailers to increase sales. Promotions can help make you stand out and give casual shoppers a reason to turn into buyers. There’s a lot that goes into creating a successful online promotion, especially if you want to strike a perfect balance of attractive offers AND […]
The most successful E-commerce sites aren’t the ones that sell the best products or are at the top of the search results pages. True, both of these things can help you drive sales, but engaging with customers helps keep you top of mind to continue growing your business. Engagement is a crucial component to every […]
Are you feeling overwhelmed with planning your marketing calendar? If so, you’re in good company. Marketing can be a painful process for many e-commerce companies, but trying to develop an entire calendar for the year can be downright scary. How can you be forward-thinking to capitalize on every opportunity? What if you need to change […]
Last year was one for the books. Cyber Monday brought in a record $6.59 billion in sales, an almost-17% increase over the previous year. At least $2 billion in sales came directly from mobile devices, another first for the e-commerce world. Cyber Monday has been around for a decade and continues to play a pivotal […]
Behind every successful E-commerce website are elements that go well beyond your product pages. It’s not just about offering products and services that people want – they must be able to find your website and discover what you’re offering first. Keywords are like the roadmap that gets users from search query to your website. Use […]
Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user […]
Search engine optimization isn’t just for blog posts and informational sites. A healthy e-Commerce website should apply SEO best practices to their category and ideally their individual product pages to increase traffic, click-throughs, and, ultimately, conversions. It’s not as easy or obvious as it sounds. Aside from using keywords, the way you display your products […]
Optimizing your e-commerce website for search engines can be grueling, time-devouring, brain-draining work. At times, you may feel like you spend more time blogging, doing keyword research, and tweaking your website than actually selling stuff. It’s not easy work, especially if you’re doing all the heavy lifting. But there’s a silver lining: you don’t have […]
Links are powerful SEO juice for e-Commerce websites. There’s an art to creating a strong link architecture and leveraging internal and external links to get the most from your efforts. This mini guide covers some of the basics of link building that you can put to work today. Importance of Link Building in SEO Links […]
Since its inception, online shopping has had its clear advantages over shopping in-store: bigger selection, no travel required, online discounts, and often times lower prices. But one of its biggest competitive advantages is about to be stripped away as we know it: the tax-free advantage. The Era of Tax-Free Shopping is Ending In the years […]