Category descriptions may seem passé, but they are still important for your SEO. And now, you have more options than ever to optimize and stylize them to suit your site. Our last blog post was a guide to your on-page SEO (complete with a downloadable checklist). And in that post, we spoke briefly about category […]
See the bottom of this post to get our downloadable DIY On-Page SEO Checklist! Keep reading to learn more about why you need to do it. There are countless blogs and articles online explaining the importance of SEO, and if you’ve been in the online space for any amount of time, you’re likely already familiar […]
Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce. Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]
Want to get started with Google to take advantage of their free and paid services? This step-by-step guide will show you how to submit a Google Shopping test feed, your first step to a broader reach. Google Shopping feeds allow you to do more than just sell your products on Google; however now that it’s […]
It’s obvious that having a great website is only half the battle; the other half is making sure people can find it. That is typically the main role a marketer plays. Whether in-house or hired from a firm, your marketing expert is probably doing things like posting on social media, taking care of your Google […]
Social share buttons have become something of an expectation. Look at almost any eCommerce website and you’ll likely see the familiar icons of Facebook, Instagram, or Pinterest accompanying individual products or blog posts. But are all these social share icons really necessary? The answer might appear to hinge on whether or not you’re using social […]
The Missing 301 Redirects Disclaimer: The following tale is a true story. Identifying details have been removed to protect the innocent, and the wrong-doers. Gather round, read this tale of woe, and take heed – this is yet another illustration of Why You Should Hire An Expert. It was a blustery February night, and all […]
Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]
There are hundreds of reports, studies, and articles on the topic and they all say the same thing: Social Media – you NEED it. […]
Starting a blog can be exciting! You get a fancy new addition to your site, and an audience for all the things you want to say. It won’t be long, however, until you realize that starting a blog may be a lot more fun than maintaining a blog. Particularly a successful one. There’s no sugar-coating it, […]