Google Search Console (GSC) – previously called Google Webmaster Tools – is the platform you’re looking for to provide metrics on how your website is performing. […]
How-To: Use Google Search Console To Maintain Site Health
Posted: December 17, 2019
How-To: Test Your Site Speed
Posted: December 10, 2019
If you’ve been finding that your bounce rates are high, and your conversions are low, your site speed may be the culprit. There are, however, some simple and free ways to test that theory. […]
Using Google Analytics and Tag Manager for eCommerce
Posted: June 21, 2019
With the emergence of free web analytics tools like Google Analytics and Google Tag Manager, running a successful e-commerce business has become easier. Monitoring the growth of an e-commerce business is not easy. For your business to become successful and remain profitable, you have to market your store and make hard decisions based on performance […]
How to Create Landing Pages That Convert
Posted: April 18, 2019
Creating a landing page that converts isn’t a very difficult task. But you need to go beyond creating an attractive page to adding the elements that’ll make your visitors take the desired action. So, what can you do to simplify the process and create landing pages that can increase conversion rates by 100%, 200% or […]
Are You Providing the Best Mobile Shopping Experience? Here’s How You Can Tell
Posted: March 28, 2019
Did you know that consumers spend an average of 3 ½ hours per day on mobile devices? That’s 3 ½ hours a day that you could be making sales. But if your site isn’t providing a great mobile experience, you’re not going to convert visitors into buyers. Not sure if you’re providing the best mobile […]
The Power of Newsletter Sign-Ups and How to Tap Into Their Potential
Posted: March 8, 2019If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]
What Is a Canonical Meta Tag and How Should It Be Used?
Posted: February 14, 2019
It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to […]
How to Use Meta Tags to Strengthen Your SEO
Posted: February 8, 2019
Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are […]
Your Guide to 404s and How It Affects Your E-Commerce Website
Posted: January 29, 2019
It happens to the best of us. You go to click a link, thinking it’s exactly what you were looking for, then—BAM! You’re facing a page with a glaring 404 on it, not the awesome content you were hoping to discover. This is a common occurrence in e-commerce websites especially. As old products are phased […]
You’ve Earned a Backlink! Here’s What to Do Next to Maximize Its Impact
Posted: January 17, 2019
Backlinks aren’t always easy to come by. If you’ve earned one, you’ll want to savor the moment and maximize this opportunity to grow your business. You might be thinking: What’s there to do? If someone gives me a backlink, it just exists. Why do I have to do anything? That’s where a lot of marketers […]