TIPS & KNOWLEDGE BASE

E-COMMERCE SPECIALISTS SINCE 1996

Keywords for E-Commerce: SEO Primer

keyword for ecommerce

Behind every successful E-commerce website are elements that go well beyond your product pages. It’s not just about offering products and services that people want – they must be able to find your website and discover what you’re offering first. Keywords are like the roadmap that gets users from search query to your website. Use […]

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Design vs. SEO: How to Appeal to Both

Design vs SEO

Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user […]

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How to Optimize your eCommerce Product Pages for Search Engines

Optimize ecommerce product pages

Search engine optimization isn’t just for blog posts and informational sites. A healthy e-Commerce website should apply SEO best practices to their category and ideally their individual product pages to increase traffic, click-throughs, and, ultimately, conversions. It’s not as easy or obvious as it sounds. Aside from using keywords, the way you display your products […]

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How to Leverage User Generated Content for SEO Fuel

Optimizing your e-commerce website for search engines can be grueling, time-devouring, brain-draining work. At times, you may feel like you spend more time blogging, doing keyword research, and tweaking your website than actually selling stuff. It’s not easy work, especially if you’re doing all the heavy lifting. But there’s a silver lining: you don’t have […]

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E-Commerce Link Building Best Practices

link building

Links are powerful SEO juice for e-Commerce websites. There’s an art to creating a strong link architecture and leveraging internal and external links to get the most from your efforts. This mini guide covers some of the basics of link building that you can put to work today. Importance of Link Building in SEO Links […]

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The Supreme Court Tax Ruling & What it Means for Your E-commerce Business

Supreme Court Tax Ruling eCommerce

Since its inception, online shopping has had its clear advantages over shopping in-store: bigger selection, no travel required, online discounts, and often times lower prices. But one of its biggest competitive advantages is about to be stripped away as we know it: the tax-free advantage. The Era of Tax-Free Shopping is Ending In the years […]

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How to Budget For an E-Commerce Website

Budgeting for eCommerce Website

What does an eCommerce website really cost? You might be surprised at how much money you’re really spending to operate a successful eCommerce website. However, you need to know how to plan your finances so you can avoid surprises that can kill your profitability. The fees and expenses aren’t always so obvious, so we’ve created […]

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Does My E-Commerce Website Need a Blog?

eCommerce & WordPress

Business blogs make sense for major brands, consultants, and professional service providers where showing authority is critical. But does an e-Commerce website need a blog? The answer is a resounding Yes! Blogging is a powerful, yet inexpensive tool that can be used in many different ways to help you connect with customers, promote your products, […]

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Miva: Adding jQuery to Shadows – Elements Framework Javascript Resources

jQuery_Shadows

Miva Video Tutorial The Miva Merchant Elements framework and Shadows ReadyTheme ships with the “Cash” Javascript library instead of jQuery. This is fine as-is but, a lot of 3rd party plugins have been developed over the years and they require jQuery. So as soon as you want to do something from your preferred toolbox you’ll […]

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Miva: Product Exports vs Excel

Miva export leading zeros

Miva Video Tutorial: How to Import Data with Leading Zeros and Special Chars The dreaded product codes with leading zeros, custom fields for UPC codes, and avoiding data corruption with special characters from other languages like French and Spanish for example.  When importing these into Excel the zeros could be converted to a scientific notation or non […]

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