When creating a new store, you may look at the massive amount of data you have already in use on your existing site and feel overwhelmed. There is a large amount of information that needs to be recreated on your new website and thankfully, you don’t need to start from scratch! With this video, […]
In this video, you will be walked through the steps you need to secure your dev site, set up your new store, and download/install a ReadyTheme. Following this guide will give you the basics you need to hit the ground running with your new Miva store and allow you to jump in to the […]
As a business, you think highly of the content you produce. You spend time, money, and effort creating a content vehicle that will drive you to your goals. You know you have something great to offer others – but will they agree? No one wants to think of their content being “spammy”. It’s the ultimate […]
If you’re using email marketing in any capacity, you should have a newsletter signup form on your website to capture new data and grow your email list. Email marketing continues to be the single most effective channel for E-commerce. Studies show that for every dollar marketers spend on email marketing, they average $38-$44 dollars in […]
When it comes to E-commerce and digital insights, Google pretty much rules the web. The Big G offers a myriad of helpful (and free!) services like Analytics, Adwords, Merchant Center, and Search Console and more, to help online sellers gain comprehensive outlook on their store’s performance. Each of the above is a standalone product, meaning […]
It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to […]
As a business owner, you put a lot of effort into offering your customers something really special. From your site to the products you offer, you’ve made the shopping experience comfortable, convenient, and tailored to their needs. You can now take that service one step further to provide your customers the option of custom gift […]
Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are […]
Out-of-date stock statuses can be a huge problem for online shops that rely on inventory from third-party suppliers. Having an item labeled as available or in-stock when, in fact, the supplier is out of said item leads to headaches for the customer service team, unhappy shoppers, and worse yet, an unreliable reputation for the store. […]
It happens to the best of us. You go to click a link, thinking it’s exactly what you were looking for, then—BAM! You’re facing a page with a glaring 404 on it, not the awesome content you were hoping to discover. This is a common occurrence in e-commerce websites especially. As old products are phased […]