Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website. […]
Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]
It can be difficult to get crucial information to customers while shopping online. Information can vary by product and/or state making it especially impossible to get the right message to those who need it. An example is the PROP65 warning. PROP65 is California’s Safe Drinking Water and Toxic Enforcement Act. The law was introduced to […]
Miva: Video Tutorial It’s important as a business owner to ensure you are staying on top of the latest shopping trends and website features. Being able to provide your customer with the best and most up to date shopping experience could mean the difference between a sale and an abandoned shopping basket. At Glendale Designs, […]
Personalized products are more popular than ever, and that’s not changing any time soon. Typically, you have to trust that your shoppers will properly email their required image file to you in a timely manner and in the correct format. It can lead to stalls in production, and costly customer service time. Our solution is an […]
In the ongoing Miva vs. Shopify Plus battle, e-commerce companies must be selective when choosing the best platform for their business. It’s not just a matter of getting a store up and running, but rather how the platform will continue to deliver a desirable (and profitable) shopping experience. Shopify has now rolled out Shopify Plus, […]
Behind every successful E-commerce website are elements that go well beyond your product pages. It’s not just about offering products and services that people want – they must be able to find your website and discover what you’re offering first. Keywords are like the roadmap that gets users from search query to your website. Use […]
Can a beautifully designed website exist without SEO? Can an optimized website convert without a well-designed UX? It’s an ongoing battle royale, and even digital experts don’t always agree on which is more important – or how they can live in harmony. Given the complexities of search engine optimization, trying to build a winning user […]
Search engine optimization isn’t just for blog posts and informational sites. A healthy e-Commerce website should apply SEO best practices to their category and ideally their individual product pages to increase traffic, click-throughs, and, ultimately, conversions. It’s not as easy or obvious as it sounds. Aside from using keywords, the way you display your products […]
Optimizing your e-commerce website for search engines can be grueling, time-devouring, brain-draining work. At times, you may feel like you spend more time blogging, doing keyword research, and tweaking your website than actually selling stuff. It’s not easy work, especially if you’re doing all the heavy lifting. But there’s a silver lining: you don’t have […]