Google seems to have an endless roster of tools and resources for businesses. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things […]
Search facets and filters are terms that are used simultaneously and interchangeably on a pretty regular basis when it comes to eCommerce. Giving your shoppers the ability to sort through your products and categories to find the exact solution to their problem is a critical goal for effective site design. That often includes the use […]
When a user visits your eCommerce site, their eyes tend to move the same way they would read a book. For most of your shoppers, that is going to be from left to right, top to bottom. It’s known as the F pattern. That means, generally speaking, your site visitors will instinctively be viewing your […]