In a world of “handmade is cool”, it is easy to get caught up in the lure of “custom is better”. Who doesn’t want to be the guy in the office with the prestigious handcrafted eyewear? After all, someone consulted with him on his personal style and tastes, and spent 22 hours carving out the […]
Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective Data shows […]
If you truly need your website to work for your business, you’ll need to aim higher and go beyond certain fundamental principles. How Can UX Help With All That? In the hyper-competitive environment in which most e-commerce business owners find themselves, it’s tough to differentiate your store from the others. An important way to stand […]