In the ongoing Miva vs. Shopify Plus battle, e-commerce companies must be selective when choosing the best platform for their business. It’s not just a matter of getting a store up and running, but rather how the platform will continue to deliver a desirable (and profitable) shopping experience. Shopify has now rolled out Shopify Plus, […]
Are B2B buyers really all that different from typical consumers? It’s easy to see the similarities: they both want a fair buying experience, they both appreciate the convenience, and they both expect good customer service. And, just like B2C-focused businesses, B2B companies must also ensure they’re catering to their audience’s wants and needs in order […]
When you think of social media for e-commerce business, it’s no secret that consumer selling is leading the charge. B2B companies are quick to dismiss social media as a viable channel for their marketing. You don’t often hear of a digital marketing agency crushing it on Instagram or a building supply company dominating Twitter. The […]
Are you creating sticky B2B customers for your e-Commerce website? You spend countless dollars and hours getting traffic to your B2B e-commerce website. From there, it’s another monumental journey to turn website visitors into paying customers. But once that sale is made, you’ve got two choices: continue chasing new business or ensuring that your current […]