By: Sabine On: November 04, 2016 In: Marketing Comments: 0

People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the...

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By: Sabine On: October 17, 2016 In: Marketing Comments: 0

1. Device Modifiers Mobile. You’re tired of hearing about it. We get it. But have a look at the data. Your site IS getting a lot of mobile traffic. If you’re like most of us, it’s probably more than half and your ad campaigns may perform very differently across...

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